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Walker Edison Signs Deal With Designer Angelo Surmelis And His Brands

Furniture Industry News Update - Furniture World Magazine
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Article Summary: City Grove under apartment AH by angelo:HOME with new designs, will showcase at the Las Vegas Market in July.


Designer Angelo Surmelis, creator of the affordable style brands angelo:HOME and the forthcoming apartment AH by angelo:HOME, announced the signing of a long term contract with furniture manufacturer, Walker Edison. Surmelis’ first collection, City Grove under apartment AH by angelo:HOME with new designs, will showcase at the Las Vegas World Market in July.

City Grove will be the First Collection Launched Under apartment AH at Retail this September, with Products Including a TV Console, Desk, Media Tower, Coffee Table and Side Table.

Five products (retail price ranging from $149 - $349) will complete the initial retail launch from Walker Edison for the brand, including a TV Console, Desk, Media Tower, Coffee Table and Side Table. Two additional living room and office lines are currently in development for the brands and are slated for an early 2015 launch.

"The City Grove collection was created to accommodate your storage and style needs with a fresh approach to classic design,” commented Surmelis. “Modern lines and smooth finishes combine for a warm, yet soothing style for almost any room in your home. To be able to create this line, and our forthcoming designs, with Walker Edison has been a dream. Everyone at Walker Edison has embraced our brand mission, and I look forward to bringing all of these exciting looks to market.”

Angelo Surmelis has hosted more than 10 of his own series and specials on networks including TLC, Lifetime, Style and HGTV. He has represented other brands in national and local commercials, including Swiffer, Quaker Oats, Kittle’s, MOR Furniture, RC Willey, and has made appearances on local and national television programs including The Today Show and CNN. One common thread through each of his shows and appearances has been how redesigning your space can change your life, and that you don’t need to spend a lot of money to do it.

“Partnering with a creative design talent such as Angelo is a great opportunity. Angelo's marketing philosophy coincides perfectly with our goal of providing on-trend products at exceptional values. Both Walker Edison Furniture and Angelo Home have been amongst the fastest-growing home furnishings brands in the industry over the last several years, and we look forward to continuing that trend for many years to come,” states Brad Bonham, Walker Edison CEO.

About Angelo Surmelis: Designer Angelo Surmelis created the angelo:HOME brand in 2008 to bring affordable style to any home, and the upcoming launch of apartment AH will offer affordable style designed for small space living. From living room, dining and outdoor furniture, to beautifully woven and printed bedding, case goods, bedroom suites, rugs, mattresses, lighting, and now full living room accent furniture collections, each is designed to look as if they came from multiple sources – but all work together. The brand, which now has more than 2,000 products, grew out of Angelo’s personal experience working on his TV shows, where he directly worked with hundreds of American families to help them find their unique style. Brand partners include: Handy Living, Surya, Hallmart, Modus, AF Lighting, Jeffco, and now Walker Edison. angelo:HOME is now sold at the top online retailers, as well as 100+ local retailers across the United States, including the first brand-own boutique in downtown Los Angeles. For more information, please visit: www.angelohome.com

About Walker Edison: Walker Edison, a new generation of RTA manufacturer is based in Salt Lake City, UT. A family owned business, currently directed by the second generation, the company manufactures a wide range of home entertainment, home office, casual dining, occasional, outdoor living products and youth bedroom furnishings. Covering all style categories ranging from traditional, to transitional, to contemporary to modern industrial. Specialists in drop-ship to the consumer, they sell through e-commerce retailers and traditional retailers.

Furniture World Magazine-Business solutions for furniture retailers

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