Hooker Furniture to Launch Line with Global Fashion Brand Cynthia Rowley

Furniture World News Desk on 2/20/2015

Hooker Furniture reported that it is developing a collection in collaboration with award-winning fashion designer, style icon and tastemaker Cynthia Rowley, who leads a global lifestyle brand sold in over 60 branded boutiques, as well as department, specialty and online stores worldwide.

Known for her eye-catching prints and fun, adventurous style, Rowley’s licensed collections include an apparel, accessories, shoe and jewelry line with Belk, a beauty partnership with Birchbox, eyewear with B. Robinson, and office and home products with Staples.

“We are very excited about the opportunity an alliance between Cynthia Rowley and Hooker Furniture brands brings to our retailers to merge fashion and home in fresh new ways, appealing to a very broad range of female consumers,” said Mike Delgatti, president of Hooker Furniture. The Cynthia Rowley furniture line, which will also include Sam Moore and Bradington-Young, will debut in October 2015 and will be sold through Hooker’s existing channels of distribution.

“Interiors and furniture have been a passion of mine ever since I can remember,” said Rowley. “Fashion and style reach beyond clothes... It's the art of living. I want to create furniture that will brighten your space and make your home a happy place! Beautiful fabrics and interesting materials combine in furniture classics with a twist. All with the impeccable quality of Hooker Furniture.”

“We are confident Cynthia’s creative abilities and well renowned fashion leadership in apparel and home fashions will culminate in us bringing to market exciting home furnishings with great consumer appeal,” Delgatti said.