Blueport Commerce Predicts Record Online Holiday Furniture Sales

Furniture World News Desk on 11/2/2015

Blueport Commerce reported that its Q3 numbers suggest that the furniture industry will have a record holiday season for online sales. In addition to a very successful Labor Day, site visits and conversion rates trended upward through the third quarter, according to Blueport Commerce, the leading provider of e-commerce technology for the retail furniture industry.

Blueport announced significant growth in sales by furniture retailers on its platform during the third quarter of 2015, with Q3 sales increasing by a record 126% over Q3 2014. The Q3 results further accelerate the significant growth the company posted in the first half of the year, where Q1 growth was up 41% to last year and Q2 was up 97% to last year.

“Based on the momentum we’re seeing in the online furniture space going into the fourth quarter — including robust results on Columbus Day and Canadian Thanksgiving — and the deepening engagement between shoppers and our clients’ sites, particularly on mobile devices, we are very excited and confident as we and our clients prepare for what we expect to be a record-breaking holiday season,” said Blueport Commerce President and CEO Carl Prindle.

A review of the combined average results of furniture retailers on the Blueport e-commerce platform — which include three of the top five North American furniture retailers — shows strong gains made during the quarter. Highlights include:

• Double and triple digit growth in sales every quarter this year over 2014: 41% in Q1, 97% in Q2 and 126% in Q3.

• 38% increase in online conversion rates during Q3 2015 compared to Q3 2014.

• 33% increase in revenue per visit over Q3 2014.

• Significant mobile growth with 50% of site visits coming through mobile in Q3, up nearly 20% over Q3 2014.

• 260% increase in cart adds over Q3 2014.

“The third quarter results show that our clients are fully realizing the benefits of our new fully-optimized platform. The sustained growth we are achieving every quarter shows the real impact we’re having on our clients’ businesses. By leveraging our e-commerce platform and the expertise of our team, our clients are driving significant online sales in a category once thought impossible to sell online.

“It’s satisfying to see the success generated from the close partnerships we create with our clients. We work very closely with them to make sure their sites perform not just from a technological standpoint but from a design, catalog, and marketing perspective as well,” added Prindle.

About Blueport Commerce: Blueport Commerce helps leading furniture retailers capture their e-commerce opportunity. We marry retailers' brick-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology, and unique marketing and sales solutions.

For some retailers, Blueport's SaaS e-commerce platform powers their branded websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our e-commerce marketplace. For many retailers, we do both. To learn more visit www.blueport.com