E.S. Kluft Hires Valerie Stranix As Sales And Distribution Lead For The Canadian Marketplace

Furniture World News Desk on 11/30/2015

Under the Flex Group of Spain, the entity that owns E.S. Kluft & Co and Vispring Ltd., announced that it has hired Valerie Stranix as the sales and distribution lead for the Canadian marketplace for the the groups three luxury brands: Kluft, Vispring and Aireloom. In this newly created position, Stranix will report to E.S. Kluft & Company’s CEO David Binke, and will coordinate Vispring efforts with Hugh Landes, vice president of North American operations.

Stranix started her career in the bedding industry nearly 20 years ago. In the late 90’s Stranix was the sales and marketing leader for Spring Air Canada. She then acted as a principal and active shareholder for Spring Air Sommex Corporation, after acquiring the Canadian division from its U.S. parent company (Consolidated Bedding Inc., CBI). In 2012, Stranix and her peers acquired the assets of Natura World and integrated the brand into its portfolio.

“Stranix has been a leader in the mattress industry for years and will be a great asset to our team,” said David Binke, ceo of E.S. Kluft. “Stranix’s vast knowledge and relationships within the Canadian market will play a vital role in our continued success.”

About The Flex Group: Founded in 1912, in Zaragoza, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It hold market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries. The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.

E.S. Kluft & Co., which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.
To learn more, visit www.kluftmattress.com, www.aireloom.com.