Tempur-Pedic Release New ‘Brees On Breeze’ Video Series

Furniture World News Desk on 5/1/2016

To debut its reinvented TEMPUR-Breeze line – the only mattress offering a integrated system of cooling technology designed to help keep the body cooler during sleep – Tempur Sealy International (“Tempur-Pedic”) announced recently that the company is teaming up with professional football player Drew Brees to launch its “Brees on Breeze” integrated marketing campaign, including a video series starring Brees and his “hot” teammate, pro football center Max Unger.



“As an athlete, philanthropist and sleep enthusiast, Drew Brees – who appreciates the restful benefits of cooling technology – is the ideal partner to help introduce the next-generation TEMPUR-Breeze line. Not to mention the natural tie between Brees and Breeze,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy. “We’ve found that ‘sleeping hot’ is an issue that many can relate to – including some elite athletes. This innovative system is infused with proprietary PureCool™ technology to help keep you feel cooler as you sleep.”

Tempur-Pedic’s collaboration with Brees comes to life in a series of humorous videos featuring the quarterback in a variety of situations.

Consumers will have the opportunity to win the Ultimate Breeze Experience through a sweepstakes that launches in July 2016. Tempur-Pedic will reward one lucky fan with a brand new TEMPUR-Breeze bed and the trip of a lifetime to see Brees play in New Orleans this fall.

“I’m looking forward to the upcoming football season,” Brees said. “We are fortunate to have such loyal fans and I can’t wait to surprise one of them with a special experience, including their best night’s sleep with the new TEMPUR-Breeze bed.”

The new TEMPUR-Breeze line delivers adaptive support, pressure relief and motion dispersal – while using technologies that are designed to help consumers sleep cooler and wake more refreshed. The TEMPUR-Breeze mattress features an integrated system of technologies that are designed to help you sleep cooler and more comfortably during the night.

“The people who struggle with hot sleeping issues aren’t just looking for a solution; they’re craving a solution, and we’re thrilled to be able to offer it to them,” Thompson added.

For more information about TEMPUR-Breeze and the Ultimate Breeze Experience, visit www.TempurPedic.com.

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More about Tempur Sealy: Tempur Sealy International, Inc. (NYSE: TPX) is the world’s largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many highly recognized brands, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit www.tempursealy.com