Blu Sleep To Introduce New Pillow Merchandising & Delivery Program At Summer Las Vegas Market

Furniture World News Desk on 7/24/2017

Blu Sleep Products, a specialty mattress and pillow manufacturer, recently announced that it launching their “Choose the Perfect Pillow” point-of-purchase (POP) display and quick ship program. The system uses dynamic graphics to explain each pillow’s construction and the benefits and guides consumers can use to choose a pillow that adapts to their body type and sleeping position. It will be shown at the company’s showroom, B-960, at the Summer Las Vegas Market.

While retailers can select from Blu Sleep’s wide portfolio of product, the new program typically features the company’s five best-sellers – Aqua Gel, Ice Gel, Bio Aloe, Vitality and Vibrance. Every order placed is available to ship within 24 hours.

“Sleeping on the right pillow can make the difference between waking up refreshed or waking up sluggish. Yet so many people go to bed each night with a pillow that does not adapt to their body type and sleeping position,” said Blu Sleep Vice President Elizabeth Dell’Accio. “We developed new POP to help both the consumer and retailer simplify and take the stress out of choosing a pillow.”

The company successfully tested the program last year in select markets. After receiving positive feedback from its retail partners and consumers, Blu Sleep Products is now making the POP available nationwide. The “Choose the Perfect Pillow” system uses simple guides such as shoulder width, body type and falling asleep position to help retailers fit each customer with their perfect pillow. Answers to two basic questions will calculate a number that will match one of the pillows on the display. Available in standard, queen, and king sizes, Blu Sleep pillows retail from $99 to $159.

More about Blu Sleep Products: Since introducing its first pillow more than a decade ago, Blu Sleep Products, a specialty sleep manufacturer with U.S. headquarters in Pompano Beach, Fla., has built a collection of 20 different pillows, including essential oil infused foam, washable memory foam, water expanded memory foam and foamed gel. Blu Sleep’s European engineered Italian foam pillows and mattresses are made with distinctly unique materials and essential oils offer exciting colors, optimum air-flow and comfort levels, high densities, and quick responsiveness. With these advanced qualities, Blu Sleep is providing retailers affordable, yet superior, quality products with excellent profit margins. Over the past decade, Blu Sleep has built a reputation of marketing unique lines such as the Nature Collection, Wellness Collection and Foamed Gel. For more information, visit www.blusleepproducts.com.