Classic Brands To Promote Range Of Fabric Technologies At Las Vegas Market
Furniture World News Desk on
7/24/2017
Specialty bedding manufacturer Classic Brands recently announced that it will feature a variety of fabric technologies that will give retail sales associates vibrant point-of-sale conversations.
Classic Brands’ Cool Gel Thermic fabric is leading the fabric introductions this season. Thermic is a cooling fabric that is hypersensitive to heat, cool to the touch, absorbs body heat for a cooler night’s sleep, and darkens when touched.
“The fabric technology is unbelievable and very visual giving RSAs a story to show and tell consumers the benefits of a cooler night’s sleep,” said Michael Zippelli, president and CEO of Classic Brands. “Today’s consumers are more astute in their research and shopping, and Cool Gel Thermic gives retailers one more tool in their tool chest to capture a sale.”
In addition to the Cool Gel Thermic, Classic Brands will be featuring a selection of fabrics on mattresses and pillows that incorporate copper – shown to have anti-inflammatory properties – and silver – a metal that offers anti-microbial and wound healing benefits.
“Today’s retail environment is tough, and our retail partners need creative product that stands out,” Zippelli said. “By incorporating these innovative fabrics into our well-rounded product mix, we’re giving them an advantage over their competition.”
Classic Brands latest fabric innovations, along with the company’s extensive new mattress lineup, will be featured at the Las Vegas Market, July 30-Aug. 3 in the company’s newly renovated showroom at B-970 in World Market Center.
More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.