Koelnmesse Partners with La Feria De Diseño Medellín to Expand Design Show Portfolio

Furniture World News Desk on 5/7/2024

Koelnmesse, a leader in the organization of international trade fairs, has announced a strategic partnership with La Feria De Diseño Medellín in Colombia, enhancing its global outreach and influence in the design industry. Scheduled for September 19-21, 2024, the event will be rebranded as "La Feria De Diseño Medellín – powered by imm cologne," leveraging the extensive network and expertise of Koelnmesse to elevate its international appeal and scope.

The partnership aims to position the fair as a pivotal platform for design and lifestyle in Latin America and The Caribbean, fostering connections between emerging talents and established figures in the industry. The event will be hosted at the Plaza Mayor convention and exhibition center in Medellín, signaling the city's ambition to become the design capital of the region.

The show's alignment with Koelnmesse’s portfolio, which includes imm cologne among others, promises a rich convergence of global trends and local creativity. The event will not only showcase imm cologne's renowned offerings but will also incorporate elements from other key Koelnmesse fairs like spoga+gafa, ORGATEC, and aquanale, broadening its appeal across diverse sectors within the design community.

Gerald Böse, CEO of Koelnmesse, shared his vision for this collaboration: "I am delighted that we are investing our decades of experience from the shows here in Cologne from the portfolio Living, Contract and Public Spaces in an already established event in Colombia. We are thus expanding our portfolio in this area with a strong foreign trade fair.”

The show's impact extends beyond mere exhibition, as it aims to foster a rich dialogue among professionals and enthusiasts in the design, architecture, and lifestyle sectors. La Feria De Diseño Medellín has evolved significantly over its eleven editions, becoming a seminal event that not only showcases cutting-edge trends and innovations but also promotes sustainable, inclusive design practices.

Eddy Karmona and Juana Montoya, owners of La Feria De Diseño Medellín, expressed their enthusiasm about the partnership: “We are thrilled to announce our partnership with Koelnmesse, a global leader in the interior design sector, marking a milestone for our show. Together, we will elevate standards in design, architecture, habitat, and lifestyle across Latin America and The Caribbean. We look forward to welcoming every new exhibitor from all over the world who wants to be part of this success story."

The event anticipates attracting over 25,000 visitors from 31 countries, showcasing 270 domestic and international brands. This dynamic platform will also feature renowned figures in design, architecture, and lifestyle, offering invaluable insights and fostering the next generation of design professionals.

Christian Guarín, Managing Director of Koelnmesse SAS in Colombia, invited industry stakeholders to participate: “We invite industry professionals, collaborators from academia and sponsors to take part in this unique celebration of lifestyle and innovation. ‘La Feria De Diseño Medellín – powered by imm cologne’ is a unique platform in Colombia for global collaboration and the advancement of design and architecture. Let’s come together in Medellín to be protagonists in this constantly evolving story, where every detail, every item, plays a part in this exciting chapter in global design.”

About Koelnmesse 
 A leading international organizer of trade fairs and events for various industries, Koelnmesse is able to draw on 100 years of experience in uniting people and markets around the world. Koelnmesse organizes trade fairs covering a wide range of subjects and themes. Our global activities allow us to offer clients a network of events that, in turn, open up access to markets worldwide, helping to lay the foundations for sustainable and stable international business.

About La Feria De Diseño Medellín
Is an ecosystem that connects and brings together the national and international design industry in a commercial and inspiring platform where #EVERYTHINGISDESIGNED. With a decade of working to position the high-level design in the country has reached to expand its goal to the whole of Latin America and The Caribbean. With Medellín as the departure point, „La Feria De Diseño Medellín - powered by imm cologne“ aims to turn the city into the Epicenter of Design in the region. This trade show is organised by a group of professionals of design experts and enthusiasts who have managed to turn the event into an internationally renowned fair, attracting talent from all over the world and offering a unique platform for the exchange of ideas and the promotion of high-end design and lifestyle.