Symphony Sleep Introduces Video Tool to Support Retail Sales

Furniture World News Desk on 12/11/2024

Adjustable base manufacturer Symphony Sleep has introduced a new video tool designed to assist brick-and-mortar retailers at the point of sale. This initiative seeks to address common challenges such as understaffing and limited training resources for retail sales associates (RSAs).

The videos, available free to Symphony Sleep retail partners, can be accessed via QR codes displayed with each product on the showroom floor. Customers can scan the code to watch a two- to three-minute professionally produced video that highlights key features and benefits of the product.

The initial rollout includes videos for the company’s five primary adjustable bases – S100N, ES200, ES500, ES600, and ES700 – with plans to expand the library to include popular accessories like the Elevation Kit, Hi-Low Kit, Sleep Safe, and the Sleep Sense sleep tracker.

“These videos can solve a real pain point for many retailers – training and retaining retail sales associates – by enabling them to maximize the opportunities of every door swing,” said John Schulte, president of Innovative Sleep Technologies, the parent company of Symphony Sleep.

Schulte noted that the videos are especially useful when stores are understaffed or experiencing high customer traffic. They provide an engaging, self-guided introduction to the products while allowing RSAs to focus on advancing the sale, upselling accessories, and closing transactions.

“We are continually looking for ways to solve retailers’ problems and eliminate obstacles to the sale. It’s how Symphony Sleep adds more value to the partnership with retailers,” Schulte added.

About Innovative Sleep Technologies:
Innovative Sleep Technologies (IST) is a new brand launched by industry veterans to provide the residential furnishings, home healthcare and recreational vehicle industries with expertise in the design, manufacturing and marketing of adjustable and platform beds, mattresses, and pillows. With headquarters, warehousing and logistics in Missouri, IST has ownership in factories and leverages a strategic manufacturing network across Asia, Europe and Central America.