Recap: 48th CIFF Shanghai Online

Furniture World News Desk on 12/28/2021

The virtual edition of CIFF ended as a resounding success as it explored new ways for the furniture fair. The new online format used Wechat’s CIFF Shanghai Hongqiao applet, divided into four main sections: Cloud Exhibition Hall, Cloud Live Broadcast, Cloud Negotiation and Cloud Activities.

New marketing activities were organized to support exhibitors in these complicated times marked by the global pandemic. Many furniture distributors, included Red Star Macalline, attended the live streaming presentations organized by the exhibitors. 

This edition has shown how the online fair, free from constraints and open to visitors at any time, included 13 live presentations of new collections that recorded over 10,000 views each, as well as over 100,000 hits on the first day. 

The online furniture fair also included many collaborations between CIFF and external entities for the organization of special events with commercial purposes and for the promotion of over 20 brands of exhibitors interested in cooperation with the main real estate companies.

The collaboration with foreign trade associations to promote new export agreements has greatly facilitated foreign buyers; to date, five brands have received orders worth over one million US dollars. Moreover, during the 4 days of the fair, exhibitors and visitors were supported by the matchmaking services activated and provided free of charge for a total of 1057 requests received online.

Not wanting to give up anything and motivated by the desire to offer the best, the organizers of CIFF Shanghai have decided to keep all the planned exhibitions as well. And so DDS, Tea Ceremony, Super Fun Design, Meta Point Design Award and Material Aesthetics Pavilion animated the 48th CIFF Shanghai, interpreting the curators’ ideas online. Famous people in the world of Chinese design such as: Xiaojie, Dai Xiangdong, Zhang Jian, Zhang Fei, Zhao Zihan, Lin Shuan, Liang Chen, Hai Lan, Su Su, Hu Yanli, Liu Lang, Wang Jing, Huang Xiaorong as well as senior lecturers including Zhao Long, Zhou Yang, Zhao Meng and Pan Te, were invited to interpret sector trends and inspire creative ideas. 

The 49th CIFF Guangzhou is planned from March 18th to 21st and 28th to 31st, 2022.

About CIFF

CIFF Guangzhou and CIFF Shanghai complement each other in order to strengthen each other and to grow together.

The 49th CIFF Guangzhou will be held in Guangzhou Pazhou from 18th - 21st March 2022 (1st phase - home furniture, homedecor & hometextile, outdoor & leisure furniture) and from 28th - 31st March 2022 (2nd phase - office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials).

Choosing CIFF means choosing both the entire extraordinary Chinese market and the global furniture market!