Loloi Relaunches Magnolia Home by Joanna Gaines x Loloi Collaboration
Furniture World News Desk on
Loloi announced the relaunch of
its Magnolia Home by Joanna Gaines x Loloi collaboration, featuring a new
evolution of the collaboration’s products and availability.
The relaunch will include four new rug collections and more than a dozen new
pillows. Two of the collections represent the collaboration’s first-ever
machine-washable rugs, and one is manufactured with polyester from recycled
plastic—a meaningful step towards more sustainable manufacturing.
“We’re excited for the relaunch of Magnolia Home by Joanna Gaines
x Loloi, which has been a fan favorite since we first introduced the
collaboration,” said Cyrus Loloi, Principal. “This relaunch will
introduce a more sustainable story for the collection, with a focus on
The new Magnolia Home by Joanna Gaines x Loloi collections will include:
Hand-tufted of 100% wool, the Ashby Collection from Magnolia Home by
Joanna Gaines × Loloi is a standout neutral area rug. The process of
hand-tufting creates a ribbed texture that’s naturally complemented
by the design’s subtle stripes. Ashby has an elevated yet casual
presence that would be right at home in living rooms, bedrooms, and
offices in a range of traditional and modern aesthetics. This collection
is made in India and GoodWeave certified, ensuring our commitment to
ethical production and the support of weavers' communities.
The Banks Collection is
a truly machine-washable rug—a first for both
Magnolia Home by Joanna Gaines and Loloi. Power-loomed of 100% polyester,
area rugs in the Banks Collection can be machine-washed and either hung or
laid out to dry. With a vintage-inspired design in sumptuous and saturated
colors, Banks is an elegant centerpiece that can work with many rug pads,
in any room. This collection is Oeko-Tex® certified, ensuring its
materials don't contain harmful substances.
The Millie Collection from Magnolia Home by Joanna Gaines × Loloi is
based on floral designs and motifs found in vintage Turkish Oushak rugs.
The area rug’s muted colors create an over-dyed effect that softens
the lines in the design, making it an easy piece to pair with a range of
furniture and other patterns. It is power-loomed of space-dyed polyester
for exceptional durability. Millie is also Oeko-Tex® certified,
ensuring its materials don't contain harmful substances.
The Sinclair Collection is power-loomed of
polyester made from recycled plastic —a first for
both Magnolia Home by Joanna Gaines and Loloi. Sinclair area rugs have
incredible softness and durability comparable to classic power-loomed
rugs, while also reducing waste in their production.
This collection is also machine-washable, making it an
ideal rug in high-traffic living rooms, hallways, entryways, and
children’s rooms. The design features antique motifs with intricate
details and slight distressing, creating a sophisticated, storied feel.
The new pillow introductions feature 11 cotton-blend designs and come in a
range of sizes including 18"x18", 13"x21" and 22"x22".
Loloi will showcase the Magnolia Home by Joanna Gaines x Loloi collaboration
at the Spring 2023 High Point Market, April 22-26, in their showroom, IHFC
Design Center, Showroom 320. During the event, Joanna Gaines will participate
in a panel discussion in the High Point Theater on Saturday, April 22 at 2
About LOLOI RUGS
Founded in 2004, LOLOI has become a fashion leader specializing in medium- to
high-end area rugs in every style category, and a premium producer of
textiles. Under the expert direction of area rug veteran Amir Loloi, the
company has been inducted into the ARTS Awards Hall of Fame, winning
five ARTS Awards for “Best Rug Manufacturer” in 2010, 2011,
2015, 2016 and 2017, one in 2012 for "Best Outdoor Manufacturer," and one in
2013 for “Green Manufacturer.” Its eight America’s
Magnificent Carpets Awards and three Atlanta Visual Display Awards for
sophisticated showroom design attest to the company’s commitment to
innovation and quality. LOLOI RUGS is headquartered in Dallas, with
to-the-trade showrooms located
here. For more
information, visit www.loloirugs.com.