Murcano to Offer Range of Collections at Casual Market Atlanta

Furniture World News Desk on 7/9/2024

American Eco-Living’s outdoor furnishings brand, Murcano, makes its debut next week at Casual Market Atlanta, July 15-18. Murcano will introduce collections ideal for online and independent store programs in its new 5,700-square-foot AmericasMart showroom in Building 1, Showroom 6C6.

Murcano’s line includes a full range of outdoor seating, dining and accent pieces in teak, aluminum, acacia and premium high-density polyethylene (HDPE) with woven, sling and cushioned options. Seating groups include the Salon modular eight-piece chat set, featuring a sleek, modern design of solid Grade A teak and olefin fabric upholstered cushions. Other seating options include the Cassara chat set in solid Grade A teak with plush weather-resistant olefin fabric cushions and rope-weave back, and the eco-friendly Eastlake chat set in premium HDPE with a two-toned gray and hand-brushed teak finish and weather-resistant olefin fabric cushions. In dining, the Riverdale seven-piece dining set is made of solid teak with 5 mm. diameter rope weave on chair backs and weather-resistant olefin seat cushions, and the Modena three-piece bar set in powder-coated aluminum boasts rope-weave barstools that are UV-resistant for up to 3,000 hours.

“When we put together this first assortment, we wanted to be positioned in the mid- to upper- middle and high-end position of the market. But we wanted to make sure that what we brought was not just another ‘line’ of products,” said John Ridgeway, CEO, North America, American Eco-Living. “Having presented this to several leading retailers, we are confident that we met that objective. Over and over we were complimented for being on trend with fresh looks and unique mixed materials.”

Based in Singapore with its North American headquarters in Dallas, American Eco-Living brings more than 30 years of outdoor furnishings manufacturing and design experience and a 517,000-square-foot production facility in China.

American Eco-Living has expanded its production capabilities with a facility in Indonesia specializing in teak and woven products, as well as an operation in Vietnam focused on acacia wood and weaving. The company also opened a distribution center in South Carolina, which allows them to cut lead times and better serve their customers with their line of Murcano outdoor products.

“Being a global supplier and already selling successfully in Europe, Asia, Australia and North America, American Eco-Living is highly experienced in all channels of business,” said Jasmina Grbic, director of North America global sourcing, American Eco-Living. “Our goal is to connect with customers on a level where they will remember our brand because it will speak quality, style and value.”

With a global network of factories and sources, American Eco-Living is able to provide quality eco-focused products that are tariff-friendly.

Murcano will display new products during Casual Market Atlanta in Showroom 6C6 Building 1, July 15-18. For more information, visit american-ecoliving.com. or contact John Ridgeway directly at (224) 440-2861 and Johnr@aecoliving.com.

About American Eco-Living
 With more than 30 years of manufacturing, design, sales and marketing experience in the outdoor furnishings category, American Eco-Living offers an assortment of products designed to meet the highest consumer expectations while delivering retail profitability. To learn more, visit american-ecoliving.com.