Powell to Give Away i-Phones To Customers In High Point

Furniture World Magazine

Powell Co. is expanding their successful incentive program to allow customers placing qualifying orders during High Point Market a choice of a laptop computer or the hot new iPhone. The promotion celebrates success of the company’s innovative Powell Retailers Online program, or PowellPRO, which gives wholesale and retail customers ready access to a host of information on Powell products from any computer or Internet-accessible mobile phone. The case goods, accent and occasional furniture importer reported having a record-breaking Vegas Market in July, which it attributes to both new product introductions and dealer interest in PowellPRO. With a new LittleMissMatched™ licensed youth collection set to debut at High Point, along with introductions in every product category, including casual dining and a significant offering of new hand painted accents in Masterpiece, the company is expecting even more success. “The iPhone seemed like a natural item to add to our incentive program,” said Tom Liddell, senior vice president of national sales for Powell. “There’s been so much excitement about the iPhone because it allows customers to do everything in one place — check email, access the Web, make phone calls — it’s the most advanced phone out there, and yet it’s easy to use. Similarly, PowellPRO allows Powell customers to do a wide range of things from one site, from accessing the full catalog of products with photos, pricing and availability to checking order status to finding deals on specials and closeouts. It’s a revolutionary software that helps business run more smoothly, and yet it’s incredibly easy to use.” During High Point Market, October 1 – 7, 2007, buyers will take home their choice of a complimentary laptop or iPhone with stock orders of $6,000 made in Powell’s showroom in the National Furniture Mart. The portable computer features a 160GB hard drive with 1GB of RAM and a dual core processor, along with a DVD writer, integrated camera, 5-in-1 card reader and wireless capabilities.