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Mattress Firm and Purple Unveil Exclusive Purple Restore Cool Touch Collection

Furniture World News Desk on 11/8/2023

Mattress Firm, the nation's preeminent mattress specialty retailer, in collaboration with Purple, a leader in innovative sleep solutions, announces the launch of their exclusive Purple Restore Cool Touch mattress collection. This new line, which builds upon the recent update of Purple's Purple Restore Hybrid line, incorporates advanced temperature-regulating technology to enhance sleep comfort.

The Purple Restore Cool Touch line is distinguished by the inclusion of the Purple GelFlex® Grid, a material that provides a balance of softness and support while effectively dissipating body heat. Additionally, each mattress features a Cool Touch Cover, crafted with special cooling fibers, designed to wick away moisture and heat, thus ensuring an optimal sleeping temperature.

Aligned with Mattress Firm and Purple's mutual dedication to delivering superior sleep products, the Purple Restore Cool Touch line is available in three models:

  • Purple Restore Cool Touch – $2,395
  • Purple RestorePlus Cool Touch – $2,995
  • Purple RestorePremier Cool Touch – $3,595

This collaboration and the introduction of the new collection underscore the commitment of both Purple and Mattress Firm to improving sleep quality for people across the nation. The collection is accessible through MattressFirm.com and in over 1000 Mattress Firm stores, making this cutting-edge sleep solution available to customers nationwide.

Anne Dament, Chief Merchandising Officer at Mattress Firm, expressed excitement about being the exclusive retailer for the new Purple collection, noting, "Our aim is to provide consumers with the best possible sleep experience. The addition of this line takes our offerings to the next level; The cutting-edge cooling technology in the GelFlex Grid wicks away moisture, relieves pressure points and isolates motion for uninterrupted sleep, and the Cool Touch cover helps maintain the optimal body temperature all night long. This new collection is a game-changer for anyone seeking truly restorative sleep."

"At Purple, we're focused on making deep, restorative sleep effortless. With the introduction of our Restore Cool Touch mattresses at Mattress Firm, we are proud to offer innovative technology that will deliver deep sleep," said Rob DeMartini, CEO at Purple.

As part of a special promotion running until December 11, customers can receive a complimentary adjustable base with the purchase of a mattress from the new line and can also save $300 during Mattress Firm's Black Friday Sale.



About Mattress Firm
Mattress Firm, the nation's largest omni-channel mattress specialty retailer, has been helping solve America's sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people's lives through better sleep. Whether browsing online or in one of our 2,300+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products include leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy's®, Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo®, and Purple®. Mattress Firm supports local and national charities through product and monetary donations and offers employees volunteering opportunities to serve their communities. No matter the time of night, Mattress Firm wants to help people get the sleep they deserve. For more information, visit mattressfirm.com.