Over 154 Years of Service to the Furniture Industry
 Furniture World Logo

VIZTECH Launches Amish Collective to Connect Consumers with Amish Furniture Retailers

Furniture World News Desk on 4/22/2024


Recognizing the growing interest in Amish-crafted furniture, VIZTECH has developed a new resource, Amish Collective, to guide consumers to retailers that offer these products. The company, which has previously facilitated connections between builders and retailers, is now focusing on linking consumers directly with retail outlets.

Amish Collective is a comprehensive online catalog of Amish furniture, aimed at assisting consumers in locating nearby stores that sell Amish furniture. Dave Troyer, founder of VIZTECH, states, “Our goal has always been to connect people with people. VIZTECH Furniture has worked to connect builders and retailers but we needed a platform to connect end consumers with retailers.” Troyer continues, “End consumers were finding products on VIZTECH Furniture they wanted to buy. This didn’t work very well since VIZTECH Furniture is for wholesale buyers only. We launched amishcollective.com as a way of directing more end consumers to our clients who have retail stores or websites.”

The Amish Collective website does not sell products directly; it allows consumers to browse and save their preferred furniture items, then directs them to find a local store for purchase. Here's an overview of how the website operates:

  • SEO, Google Ads, and social media campaigns drive traffic to Amish Collective.
  • Visitors can explore over 21,000 furniture items, with the ability to save favorites and retrieve them later.
  • For purchase inquiries, users are directed to the Store Finder feature, which lists all Preferred Dealers from VIZTECH Furniture.
  • Retailer listings provide consumers with directions and contact options if the information is publicly available on the retailer’s website.
  • Retailers gain potential customers, even if inquiries are made about items they do not stock. Retailers can offer alternatives or work with builders through VIZTECH Furniture to meet customer interest.

Additionally, retailers have the opportunity to increase visibility by advertising directly on Amish Collective product pages. Becoming a Preferred Dealer and arranging a free consultation allows for the purchase of ad placements on the website, leading to enhanced online and in-store customer engagement.

Amish Collective is gaining traction, and as the demand for high-quality, long-lasting furniture grows, VIZTECH anticipates a boost in sales for participating retailers. The initiative is set to assist consumers in finding quality furniture that provides both character and durability. 

 


 

About VIZTECH
VIZTECH serves as a platform connecting Amish furniture builders with retailers and now extends its services to help consumers find local retail stores. Amish Collective, launched by VIZTECH, is poised to become a pivotal resource in the Amish furniture retail industry, promoting local store growth and facilitating the discovery of quality, long-lasting furnishings.

For more information, visit amishcollective.com.