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Houzz Brings Projects to Life With Photorealistic Renders

Furniture World News Desk on 5/22/2024

Houzz, Inc., recently introduced photorealistic renders for the 3D Floor Plan tool in Houzz Pro, the all-in-one business management and marketing solution for residential construction and design professionals. Pros can now take the 3D floor plans they create with Houzz Pro software and generate lifelike renders with real-world details like natural lighting, optimized shading and surface material textures. Created in minutes, photorealistic renders are easy to incorporate into client presentations to help current and prospective clients better envision their finished space, expediting the decision-making process. 

“Our 3D Floor Plan tool is widely used by interior designers, builders and remodelers to create more compelling client presentations. We heard from many pros that they outsource renderings, which is expensive and can cause delays, and saw an opportunity to offer a better solution,” said Alon Cohen, Houzz CEO. “Providing photorealistic renders as part of our Houzz Pro software gives pros a competitive advantage by enabling them to create more professional, impactful presentations for no additional cost. It also helps current clients make quicker, more confident decisions, reducing the time spent on revisions and supporting a smoother design approval process.”

Generating photorealistic renders in Houzz Pro is quick and intuitive. From the dollhouse and walkthrough views in any 3D Floor Plan, pick your preferred angle, adjust the camera height and field of view and take a photorealistic snapshot with the camera icon. Images are saved to the project within Houzz Pro and can easily be shared with team members and homeowners through the project Dashboard or attached to a ProposalEstimateSelections Board or Mood Board. Pros with a Houzz Pro subscription can create an unlimited number of photorealistic renders taken as if shooting the room with a virtual camera at a variety of vantage points to provide a more complete and detailed picture of the design.  

"Houzz Pro’s 3D Floor Plan tool helps us to stay at the top of our game because seeing truly is believing," said Trevor Fulmer, principal of Trevor Fulmer Design. "Clients want to be able to visualize their future home and understand how all of the construction and design elements will come together. Photorealistic renders are therefore a major selling factor that helps to push a project over the approval finish line.”

The Houzz Pro 3D Floor Plan tool empowers pros to easily communicate their project vision to current or prospective clients through 2D floor plans and 3D models. In addition to photorealistic renders, pros can bring 3D floor plans to life in dollhouse and walkthrough views or present an in-person augmented reality (AR) tour on-site at the project using the mobile app. 

“3D Floor Plans are the reason I switched to Houzz Pro,” said Will Benoit, owner and founder of Zion Home and Building LLC. “Being able to scan a room and automatically create a 3D Floor Plan that allows my customers to see how their home will look after a remodel is huge for us.”

Photorealistic renders are available to Houzz Pro subscribers globally with Essential, Pro, Ultimate and Custom packages. Learn more about the Houzz Pro 3D Floor Plan tool and subscribe to Houzz Pro at houzz.com/pro

Click here to see an example of a photorealistic render.



About Houzz
Houzz is the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Houzz is available on the web and as a top-rated mobile app. For more information, visit houzz.com. Houzz is a registered trademark of Houzz Inc. worldwide.