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Serta Simmons Bedding to Showcase New Collections at Summer Las Vegas Market 2024

Furniture World News Desk on 7/25/2024


Serta Simmons Bedding (SSB), LLC will introduce new collections at the Summer Las Vegas Market. The company will debut the Beautyrest Black Hybrid, Serta Perfect Sleeper X, and iComfort Pro mattress lines, building on the successful launches of earlier in 2024.

Beautyrest Black Hybrid Launch

Serta Simmons Bedding will present the Beautyrest Black Hybrid, expanding on the Beautyrest Black Quilted and Beauty Sleep collections launched earlier this year. “We are thrilled to bring Beautyrest Black Hybrid to Las Vegas Market,” said Rolf Sannes, Senior Vice President, Beautyrest Brand Marketing. The new collection, shipping nationally on October 15, features the brand’s Triple-Stranded Pocketed Coil® Technology and introduces InfiniSculpt™ HD Memory Foam and Hybrid Apex Top Design.

The Beautyrest Black Hybrid collection includes:

  • Series One: Triple-Stranded Pocketed Coil® Technology, Beautyrest® Gel Memory Foam, Sleep Climate™ Surface, and other high-density Memory Foams.
  • Series Two: Adds InfiniSculpt™ HD Memory Foam and Micro Diamond™ Memory Foam.
  • Series Three: Incorporates 3X Self Response™ Latex and 2K Nano Coils.
  • Series Four: Upgrades to 4K Nano Coils and 2X HD Memory Foam.

Serta Perfect Sleeper X and iComfort Pro

Serta Simmons Bedding will also introduce the Serta Perfect Sleeper X and iComfort Pro lines at the market. “We are excited for our retail partners to see the new Serta Perfect Sleeper X and Serta iComfort Pro,” said Anne Edwards, Senior Vice President, Serta Brand Marketing.

Serta Perfect Sleeper X offers:

  • Support: Built with Serta’s 5 ZoneActive™ Hybrid Design for enhanced support.
  • Conforming Comfort: Premium memory foams and Perfect Conform™ Micro Coils.
  • Cooling Technology: Serta’s CoolFeel™ System and graphite-infused memory foam.

The collection includes five Smooth Hybrid models and eight Quilted Hybrid models, with suggested pricing starting at $1,299 for Queen Firm Level One.

iComfort Pro features:

  • 5 ZoneResponse™ Design: For improved spinal alignment.
  • True Response™ Latex Foam: Derived from 100% natural latex for responsive comfort.

The collection is available in eight models with pricing ranging from $1,999 for Queen Extra Firm to $4,999 for Queen Plush Pillowtop.

Advertising Support

Both the Beautyrest and Serta brands are supported by robust advertising campaigns. Beautyrest’s campaign, launched in May, highlights the brand’s motion separation and support features. Serta’s campaign leverages the iconic Serta Sheep to emphasize the functional benefits of the new lines.

“We are pleased at the response to our reinvigorated product line,” said Tim Oakhill, Chief Marketing Officer, SSB. “Our collections were built on a foundation of thoughtful research and insights, and they resonate with consumers. They’re supported with powerful advertising campaigns. It’s a simple, winning formula, and we look forward to Summer Las Vegas Market and continued success throughout 2024 and into 2025.”

 

 

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit sertasimmons.com.