ZUO to Unveil 50 New Outdoor Furniture Designs at Casual Market Atlanta

Furniture World News Desk on 9/4/2024

ZUO, a contemporary lifestyle furniture brand, is set to introduce 50 new outdoor furniture designs at the Casual Market in Atlanta, taking place from September 16-19, 2024. The new designs will be displayed at ZUO’s permanent showroom in AmericasMart, Building 1, 6th Floor, Space B19, a 6,000-square-foot space dedicated to outdoor living.

ZUO launched 100 new outdoor styles in July 2024 at its showroom grand opening, marking the brand’s continued expansion into the outdoor furniture market. "Being part of the Casual Market again feels great and we are thrilled to be launching even more designs than we showcased at Pre-Casual Market," said Luis Ruesga, ZUO USA’s CEO & Chairman. He emphasized the brand's focus on quality materials, including durable frames and high-performance fabrics, paired with competitive pricing.

Ruesga also highlighted that ZUO plans to release over 150 new outdoor products by February 2025, including pieces for bar, dining, living, and lounge areas. Popular items, such as outdoor coffee tables, garden stools, and accent tables, are already attracting significant interest from buyers.

As part of its showcase, ZUO will offer a special giveaway at the Casual Market. Attendees can enter for a chance to win the Tensen End Table, which was voted a customer favorite at recent summer shows. The Tensen combines outdoor durability with a mid-century modern design and is available in three colors. The giveaway is open to market buyers in the U.S., with three winners receiving free shipping for their prize.

“We are looking forward to an exciting fall show and to reconnecting with our customers, and those buyers who knew us from the Casual Market in Chicago,” Ruesga added.

ZUO’s outdoor collections include over 350 SKUs, available for immediate delivery, catering to both residential and hospitality markets. The products are designed to withstand outdoor conditions, featuring modern designs and durable, weather-resistant materials.

“We are looking forward to meeting with Casual Market attendees and procurement companies and to further expand our hospitality business," said Steve Poon, ZUO USA’s COO. He noted that the company's outdoor collections aim to enhance any outdoor space, from patios to commercial projects.

ZUO’s Hospitality Division offers customized solutions for clients across various industries. The division has been a significant growth area for the company, particularly through direct container orders and private label partnerships with top retailers.

ABOUT ZUO
 Established in 2005, ZUO is headquartered out of Oakland, CA; Montreal, Quebec- Canada; Guadalajara, Mexico; Bogota, Colombia; Hong Kong SAR; and Shende, Foshan China. ZUO’s full line of indoor & outdoor furniture, lighting, and home décor is installed in residential, commercial and hospitality projects all over the world. ZUO’s in-house design and curation team creates products based on emerging global trends, fashionable finishes, and contemporary designs found in Denmark, Germany, Italy, Japan, and the US. Open to the trade; ZUO customers consist of retailers, furniture stores, interior designers, and stylish independent professionals who offer their brand direct or via online stores. ZUO’s unique assortment for office, bar, dining, living or bedrooms, and outdoor spaces. We guarantee obtainable luxury- for any budget. For more information, visit www.zuomod.com.