Wesley Allen Introduces New Design Center at High Point Market

Furniture World News Desk on 10/1/2024

Wesley Allen, renowned for its handcrafted iron furniture made in the USA, is inviting the design community to experience its new Design Center during High Point Market. The newly remodeled showroom will debut from October 26-30, 2024, offering attendees a first look at Wesley Allen’s biggest product launch in over a decade, featuring 40+ finishes and 60+ fabrics.

“We are incredibly excited to reveal our new Design Center at High Point Market, which showcases the beauty and craftsmanship of our iron furniture,” said Agi Losonczi, Vice President of Sales & Marketing at Wesley Allen. “From exquisite iron beds to fully upholstered pieces and barstools, our new fabrics and finishes provide endless possibilities for customization.”

A New Space for Creative Collaboration
Wesley Allen’s Design Center is aimed at offering a personalized experience for trade professionals. The space allows designers to explore custom options and work one-on-one with Wesley Allen’s knowledgeable staff to select finishes, fabrics, and materials for their projects. “Our goal is to help our trade customers design custom furniture tailored to their clients’ needs or their own personal style,” added Losonczi.

To celebrate the launch, Wesley Allen will host a Social Hour on the first day of Market, Saturday, October 26, from 3-5 p.m. at their showroom located at 100 N Hamilton in the Hamilton/Wren district. Attendees can enjoy light bites, champagne, and live entertainment, while exploring the 14,000-square-foot space filled with innovative designs. Guests are encouraged to RSVP via Eventbrite.

Showcasing the Royce Collection
Wesley Allen’s fall launch will also introduce the new Royce Collection, part of the company’s largest product reveal in 15 years. Designed by Creative Director Gabby Toro, the Royce Collection features hand-hammered and hand-brushed finishes across a selection of beds, ottomans, chairs, and daybeds. “I’ve poured my heart into these designs, and I couldn’t be more excited to share them,” said Toro. “Our new finishes and fabrics are truly stunning and elevate the timeless appeal of our iron furniture.”

Customized Service for Retail and Trade Clients
Wesley Allen’s new Design Center offers retailers and designers a comprehensive customization program, including more than 40 new finishes and 60 new fabrics. The center also supports COM (Customer’s Own Material) options, further expanding customization possibilities for bar, dining, and bedroom furniture.

“We’re proud to offer our customers a highly personalized service experience, allowing them to see and feel the quality of our products in person,” said Losonczi. “This new space gives us the ability to work closely with designers and retailers to meet their unique needs.”

Wesley Allen has been a leading manufacturer of handcrafted iron furniture for nearly five decades. Headquartered in Los Angeles, the company remains committed to its legacy of quality and sustainability, offering furniture that is durable, versatile, and unmatched by other materials.

High Point Market Schedule
Wesley Allen invites attendees to visit their newly remodeled showroom and Design Center from October 24-30, 2024, between 8 a.m. and 6 p.m. The staff will be available to guide visitors through the collection and provide information on how to become a dealer.

For more information, visit www.wesleyallen.com or contact the showroom at High Point Market.

About Wesley Allen

With over 48 years of expertise and a track record for superior quality, Wesley Allen is the leading manufacturer and designer of expressive and eclectic iron furniture. Our handcrafted designer iron furniture offers durability and versatility unmatched by other materials - making it the ultimate statement piece in the home. Our commitment to historic-quality standards, innovative designs, exceptional product lines, and the environment, keeps us focused on serving our clients in the most effective and efficient way possible. For more information, visit wesleyallen.com.

“Our handmade designer iron furniture offers durability, versatility and is unmatched to materials — making our collections a statement piece for any home. Each of our products are thoughtfully designed to have the perfect balance of strength and beauty – that we design and build with the highest quality and standards. So that our customers can be assured and know your Wesley Allen piece is guaranteed to remain beautiful for years to come.”