Kingsdown Launches Redesigned Consumer-Focused Website with Enhanced Shopping Features

Furniture World News Desk on 9/30/2024

Luxury mattress manufacturer Kingsdown Inc. has unveiled a redesigned website, kingsdown.com, featuring a fresh look and several consumer-friendly tools aimed at enhancing the shopping experience. The new site is optimized for both online and in-store shoppers, with AI-generated images showcasing products and a streamlined interface for easier browsing.

The new website is designed to simplify navigation, allowing consumers to explore Kingsdown’s product offerings more easily. In a consumer-centric and channel-agnostic approach, the site enables users to shop in-store, through a retailer’s website, or directly online via Kingsdown’s e-commerce partners or Kingsdown itself.

“By being consumer-centric with a balanced retail approach, kingsdown.com now offers a true omnichannel option, providing more inclusive shopping opportunities,” said Gary Towning, VP of Marketing at Kingsdown. “Consumers can either purchase directly online through the ‘buy direct’ tab or locate a nearby retailer using the ‘buy in store’ tab, which also links to that retailer’s online store.”

Enhanced Features for an Informed Shopping Experience
Product pages on the redesigned site have been significantly upgraded to offer detailed information about each mattress, including specifications, materials, and available sizes—crucial for consumers researching online before making a purchase decision.

The site also includes a dedicated page for bedMATCH, Kingsdown’s diagnostic tool. The system allows users to create a profile and take an online quiz that gathers physical data such as height, weight distribution, and pain criteria. Based on the input, bedMATCH recommends the best-personalized mattress option tailored to each user’s needs.

Another new feature is the optimized reviews page, which provides potential buyers with insights from over 10,000 previous customers. Through the “Sleep. Love. Share.” program, consumers are encouraged to leave reviews after purchasing a mattress by scanning a QR code on the product. Those who participate receive a discount on future accessory purchases from Kingsdown’s online store.

“Consumer satisfaction is at the center of everything that we do, which is why we created the ‘Sleep. Love. Share.’ program,” said Towning. “The program promotes a direct consumer-to-business exchange, rewarding consumers for sharing their experiences and helping future buyers make informed choices.”

A Fresh Look with Consumer Needs in Mind
The redesigned website reflects Kingsdown’s commitment to providing an exceptional consumer experience. “The fresh look ensures that consumers can make informed choices and find the perfect mattress for their best night’s sleep,” said Frank Hood, president and CEO of Kingsdown.

For more information, visit kingsdown.com.

About Kingsdown, Inc.
Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems that serves leading retailers across the United States, Canada, and in more than 20 countries. Each Kingsdown product is manufactured using handcrafted techniques, combined with state-of-the-art research, materials, and equipment.

Research and product development, manufacturing and distribution facilities are headquartered in Mebane, North Carolina and Ontario, Canada, with additional international offices located in England, Hong Kong, Japan, and Mexico. Canadian manufacturing and distribution are based in Woodbridge, Ontario; Calgary, Alberta; and Shawinigan, Quebec. Additional manufacturing facilities are located in California, Florida, Texas, Virginia, Australia, Brazil, China, Malaysia, Mexico, Taiwan, and Vietnam. For more information, please visit www.kingsdown.com.