Hooker Furnishings Debuts “Collected Living by HF” at Fall 2024 High Point Market
Furniture World News Desk on
10/17/2024
Hooker Furnishings will introduce its new "Collected Living by HF" lifestyle at the Fall 2024
High Point Market, part of the company's strategy to reposition its legacy brands. This new initiative is designed
to offer a whole-home solution, combining the best of Bradington-Young, Hooker Furniture, HF Custom, M, Sunset West,
and BOBO Intriguing Objects into a cohesive, consumer-focused experience.
The debut will feature two distinct lifestyle settings, Al Fresco Coastal and Al Fresco Lakeside, integrating case
goods, outdoor furnishings, upholstery, and décor. The Al Fresco lifestyle theme centers on creating a
tranquil, retreat-like experience in everyday home settings.
“We are looking forward to showcasing the remarkable talent of our team of merchants this fall with the launch
of the first of many lifestyles to come: Al Fresco,” said Caroline Hipple, Chief Commercial Officer. “By
pulling together the strengths of each of our divisions into coordinated, on-trend presentations, our goal is to
make it simple and fun for our customers to solve design challenges through a more experiential and emotive
presentation of our products.”
Al Fresco Lifestyle Themes
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Al Fresco Coastal: This vignette highlights cool blue hues, nautical accents, and natural
textures like driftwood and wicker, evoking the serene ambiance of a coastal retreat.
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Al Fresco Lakeside: Featuring warmer, earthy tones, this vignette incorporates bleached and
natural oak finishes with driftwood and sun-faded teak, creating a relaxing environment reminiscent of a
lakeside setting.
In addition to the new lifestyle concept, Hooker Furnishings is also expanding its custom upholstery offerings. The
company is launching the "Hooker Furnishings Domestic Upholstery Signature Collection," a textile program featuring
150 fabrics and 30 leathers available across its Bradington-Young, HF Custom, and M brands. The program aims to
streamline the custom-upholstery process with a unified fabric line.
The Collected Living by HF: Al Fresco Lifestyle will be showcased in the company’s Showplace showroom at the
Fall 2024 High Point Market, located on the third floor of Showplace.
About Hooker Furnishings
Headquartered in Martinsville, VA, Hooker Furnishings is
ranked among the nation's largest publicly traded furniture sources and encompasses 12 operating businesses. These
brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H
Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel
Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation's corporate
offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company
has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam.
Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is
listed on the Nasdaq Global Select Market under the symbol HOFT.