MLILY USA Expands Sales Team Amid Continued Growth

Furniture World News Desk on 10/14/2024

MLILY USA has expanded its sales team with two new hires to support the company’s ongoing growth. Diana Genshock has been appointed as national account sales manager, while Joe Summers joins as sales director for the Southwest territory.

Genshock, with over 20 years of sales experience, will oversee national retail accounts, focusing on managing key partnerships with large retail chains and big-box organizations. Her responsibilities include ensuring these accounts meet their sales targets and business objectives. Genshock’s background includes expertise in business development and operations, along with a proven track record in expanding distribution. She holds an MBA from Kent State University’s graduate school of management.

“Diana’s expertise is a great asset for us as we continue growing our national partnerships,” said Kyle Robertson, MLILY COO. “She understands the detailed attention these accounts require, and we are excited for the perspective she brings to strengthen our relationships with key retail partners.”

Summers, with a strong background in retail sales and business development, will oversee sales for the Southwest region. His experience includes leadership roles in various industries, where he consistently exceeded sales goals and managed complex sales processes. He aims to support retailers in achieving long-term success by leveraging his industry expertise.

“We’re excited for Joe to join our team and oversee the Southwest region,” said Derek Leishman, national sales director. “He brings a high level of skill and expertise to the position and will be instrumental in driving sales and building our team in that area.”

About MLILY USA
 With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.