Agren Launches Marketing Campaign for Two-Sided Mattresses

Furniture World News Desk on 11/14/2024

Agren, a Maine-based retailer with seven stores, has introduced a new marketing campaign, “You Just Need A Great Flippin Mattress,” highlighting the benefits of two-sided mattresses. The campaign, developed in partnership with mattress manufacturer Gold Bond, includes a humorous video series and a dedicated landing page, www.flippinmattresses.com, promoting the products and their advantages.

The campaign features vignettes of actors portraying mattress shoppers, each suggestively referencing the “Flippin Mattress.” The scenes culminate in a celebratory dance, drawing attention to the two-sided mattress offerings. The website describes the products as “crafted in New England, double-sided and delivered to your home with complimentary next-day shipping.”

Jason Pauley, Chief Operating Officer of Agren, explained the appeal of two-sided mattresses: “A new generation of consumers—many of whom never heard of two-sided mattresses—are waking up to the concept. They are longer lasting and really add tremendous value to the purchase at any price point.”

Gold Bond serves as the private label partner for Agren’s two-sided mattress program, a collaboration rooted in shared values of quality and service. “Gold Bond quality and value is exceptional, but we are equally as impressed with the fact that Bob and Skip (Gold Bond CEO and president, respectively) answer their phones directly and do their own training for the chains’ RSAs and store managers. This is so effective. It helps our team sell more product—better—than anything else we have seen in the past 15 years we have been selling mattresses,” Pauley added.

Robert Naboicheck, CEO of Gold Bond, emphasized the manufacturer’s commitment to two-sided mattresses. “We have always touted the benefits of two-sided mattresses because they perform better and last longer. Even when many other manufacturers moved away from the construction to save money, we have invested in it. The result is that consumers—young and older—are increasingly choosing two-sided beds. We are thrilled to partner with Agren on their private label program because they share our corporate values. They are really wonderful retailers who take the time to invest in their people and nurture their customer experiences.”

About Gold Bond
Founded in 1899, Gold Bond is one of the nation’s largest, family-operated, independent mattress, specialty sleep, and futon manufacturers. The company is a leader in mattress manufacturing techniques and has more than a century of experience bringing product innovations, high manufacturing standards, and executive leadership to the industry. Gold Bond currently ships to 40 states and five countries, and its products are available in more than 500 showrooms. For more information, visit www.goldbondmattress.com.