Restonic Expands Global Reach with New Licensing Agreements in Indonesia, Peru, Bolivia and Chile

Furniture World News Desk on 12/16/2024

Licensees from Mexico meet with the new licensees from Peru. Pictured L to R - Hector Exzacarias, Jose Antonio Guzman, Valentin Guzman, Alfredo Valle Soto and Alvaro Martinez Valle

 Restonic Mattress Corporation has entered into licensing agreements with partners in Indonesia and Peru, marking further expansion of the brand's global presence. These collaborations aim to introduce Restonic's sleep products to new markets, supported by the expertise of established local leaders.

Strengthening Presence in Southeast Asia

PT. Graha Seribusatu Jaya, based in Bandung, Java, is now Restonic's exclusive licensee in Indonesia. Indonesia, home to 279 million people across more than 17,000 islands, represents a significant market with its growing economy and increasing focus on health and wellness.

“This licensing deal with PT. Graha Seribusatu Jaya represents a strategic move to strengthen the Restonic brand in the Southeast Asian market,” said Laurie Tokarz, President and CEO of Restonic Mattress Corporation. “The Republic of Indonesia, with its burgeoning population, offers fertile ground for multi-year expansion in both the manufacturing and retail sectors.”

PT. Graha Seribusatu Jaya, a family-owned company with over three decades of experience, will leverage its expertise to introduce Restonic's products to Indonesian consumers.

Expanding Reach in South America

El Cisne, headquartered in Lima, is now Restonic's exclusive licensee for Peru, Bolivia, and Chile. With a 38-year legacy of producing sleep products, El Cisne is poised to meet the growing demand for premium bedding in these rapidly developing markets.

“Our partnership with El Cisne represents an exciting opportunity to bring Restonic’s exceptional sleep solutions to the region,” said Tokarz. “With its well-established presence and reputation for quality, El Cisne is the ideal partner to help us grow our brand in South America.”

About Restonic®
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. For more information, visit restonic.com or follow @restonicbeds on your favorite social channels.