Bedding Industries of America to Re-Launch Harvest Green Collection at Winter Las Vegas Market

Furniture World News Desk on 12/30/2024

Bedding Industries of America (BIA), a leading mattress manufacturer, is set to re-launch its Harvest Green line of mattresses at the upcoming Winter Las Vegas Market. The revamped collection includes new, higher-end fabrics and an updated cover, offering an enhanced, eco-conscious alternative to the original lineup.

The Harvest Green collection is GREENGUARD Gold certified and manufactured in the United States without synthetic foams or chemical fire retardants. It features certified organic Dunlop latex, wool, cotton, and a green pressure relief coil system. The updated collection includes 100 percent natural wool and upgraded organic cotton fabrics for the cover, delivering a more refined look designed to appeal to retailers and consumers.

The re-launched line has been streamlined from five options to three models: Essentials, Original, and Pillow-Top. This simplification aims to make the collection easier for sales teams and customers to navigate.

“In the five years since the original launch of our Harvest Green collection, we have seen consumers continuously gravitate toward all-natural sleep components. That, combined with feedback from our dealers, who told us they see more and more opportunity on this front, led us to re-launch this line,” said Jared Carlitz, chief executive officer of BIA. “Keeping our lineups easy to understand, while including natural materials and components, is very important to us, and this is a logical step on our path to greater sustainability.”

The Harvest Green collection, priced from $1,099 to $2,499 in queen sizes, will be prominently displayed in BIA’s Las Vegas showroom, Space B-1118, during the market.

About Bedding Industries of America
Bedding Industries of America has been making mattresses since 1866 with 13 factories in the U.S. and licensed factories worldwide. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under 10 brands – Chittenden & Eastman, Eclipse, Eastman House, Fieldcrest, Ernest Hemingway, Harvest, Lifetime, Millbrook Beds, Natural Dreams, and Van Vorst. A well-established leader in the bedding industry, Bedding Industries of America designs products crafted with high-quality components, including latex, memory foam, gel, and eco-friendly materials such as cotton and wool. For additional information, visit beddingindustriesofamerica.com.