Nationwide and Sherwood Partner to Launch Encore Effortless Line for NMG Dealers

Furniture World News Desk on 1/28/2025

Nationwide Marketing Group and Sherwood Bedding have introduced the Encore Effortless mattress, a private-label product available exclusively to NMG members.

“This new mattress is already proving to be a game changer for our mattress members,” said Jeff Rose, VP of Furniture, Bedding and Outdoor for NMG. “We wanted to craft a product with a unique story that our dealers could help tell. The team at Sherwood Bedding helped us accomplish just that and so much more with the Encore Effortless bed.”

The mattress features an extreme cooling pillow top, a gel-infused comfort layer, isotonic and memory foam, and 8-inch, five-zoned encased innersprings within a 14.5-inch profile. It is designed to provide a balance of comfort, support, and durability.

“I couldn't be more excited to have partnered with Nationwide Marketing Group to create this incredibly amazing offer,” said J.D. Barksdale, national account manager for Sherwood Bedding. “This mattress was developed, designed, and created exclusively to create a BIG win for both the NMG members and the shopper. It's going to be the best-priced mattress anyone can find with all the key features and benefits shoppers desire.”

The Encore Effortless mattress has a suggested retail price of $499, making it accessible to budget-conscious consumers while maintaining strong margins for retailers. Nationwide members will also receive an additional 3% quarterly rebate on purchases.

Orders for the Encore Effortless mattress are now open, with shipments beginning March 1. The mattress was showcased at Las Vegas Market this week and will also be available for viewing at PrimeTime in San Antonio, March 15-18. Nationwide members can register for PrimeTime at nationwideprimetime.com.

About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For over 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment. To learn more, visit nationwidegroup.org.