Furniture.com Grabs the Attention of Millions with Affiliate Program

Furniture World Magazine

Furniture.com, (www.furniture.com), announced that a record 5,500 Web sites have joined its two-month old affiliate program, generating millions of impressions. Furniture.com's program is creating a sense of community among Web users by connecting related Internet sites in cyberspace. Now consumers can create their dream home by accessing Furniture.com's expert advice and innovative design services from a multitude of Web portals. This program is part of Furniture.com's mission to provide customers with the most enjoyable and convenient furniture shopping experience possible. Affiliates are enthusiastic about this plan-in exchange for exhibiting Furniture.com banner ads, buttons, or text links on their Web sites, they are able to strengthen their reputations as respected Internet resources, and provide their visitors with the added value of a direct link to the best way to shop for furniture and home furnishings. Planet Direct, a personalized Web service that tailors members' online experience to their interests and local community, joined Furniture.com's affiliate program to give their 1.5 million registered members the option of furniture shopping online. "We were impressed by Furniture.com because they not only offer consumers an enormous wealth of information about furniture and accessories, but they have an interactive component that brings furniture shopping to a whole new level," said Planet Direct's director of e-commerce, Casey Jones. "Furniture.com's room planner feature makes the shopping experience come alive and helps consumers feel more confident about buying online- turning browsers into buyers." By early September, Planet Direct will have links to Furniture.com in their home & garden shopping area and within the home & family content area. "We were the first to launch an affiliate program in this market and the response is literally booming. What does it mean? It validates our leadership position in the industry and the value we're providing to our affiliates and their customers," said Furniture.com CEO Andrew Brooks. Members of Furniture.com's affiliate program receive monetary benefits each time a new Web browser registers with Furniture.com from their site, or if a customer makes a purchase on Furniture.com. To become a member of the affiliate program, Web sites can register on Furniture.com's home page (http://www.furniture.com).