West Bros. To Move Showroom to IHFC

Furniture World Magazine

Canadian solid wood manufacturer West Bros Furniture announced that it will unveil its new showroom space in the Design Wing of the IHFC building in Suite #D-1144 for the upcoming market in April. “With the great success and positive feedback on our newly relocated and expanded showroom at the Toronto Market in January, there is a renewed necessity to increase our presence in High Point” says Tom Halvorsen, VP Sales & Marketing. “The marketplace is changing daily. The days of the ‘destination showroom’ appear to be a thing of the past and we need to be in a space where we’re better able to tell the West Bros. story of quality, solid wood value and integrity." The new showroom is almost 3 times the size of their previous location, giving the company an opportunity to more effectively showcase their products and encourage buyers to better appreciate the company as a ‘full-line’ resource. The domestic manufacturer produces solid wood furniture in the bedroom, dining room, occasional & home entertainment categories from its Hanover Ontario factory. “Our customers continue to tell us that when their industry peers have the opportunity to see our products up-close, they’ll be better equipped to appreciate the type of quality and value that is still being produced in North America,” said Paul West, owner and President. “With this new location and expanded space, we’re making yet another definite statement that West Bros. is a strong and reliable resource for better furniture stores throughout North America and the world.” Marketed as “Canada’s Best Kept Secret” and celebrating its 16th year in business, the company remains family owned and operated, serving over 200 furniture retailers through North America and the world. West Bros. is also a member and “Sliver Exemplary Status” award winner of the Sustainable Furnishings Council, the furniture industry’s leading coalition of manufacturers, retailers, and consumers who promote sustainable practices throughout the furniture industry. For more information visit www.westbrosfurniture.com.