Online Sofa Shopping Goes Mainstream: FurnitureFind.com Launches Ad Campaign in Better Homes and Gardens Magazine

Furniture World Magazine

Open the September issue of Better Homes and Gardens™ and you'll see something new to that magazine: An ad for an online furniture store. The ad shows an empty room being filled with furniture . . . coming from a computer. The caption reads: "Reason enough to have your kid teach you how to use the Internet." In the lower right corner is the FurnitureFind.com logo. It's a sure sign online furniture shopping is going "mainstream." "When we started our online business in 1996, there was a lot of skepticism about selling furniture online," explains FurnitureFind.com 's president, Stephen Antisdel. "The retail 'experts' said it couldn't be done. I think we've proved the 'experts' wrong. Online or off, you have to earn a customer's trust, offer real value, while providing delivery and service like nobody else. We've spent the last three years perfecting systems to do exactly that. Starting with Better Homes and Gardens, it's time to let the whole country know, FurnitureFind.com is the place to 'Find Furniture, Find Answers, Find Savings.'" While the FurnitureFind.com name already appears extensively online, the Better Homes and Gardens ad marks the beginning of a multi-million dollar national ad campaign in traditional media that will include magazine, newspaper, radio, national television, billboard as well as increased Internet exposure. In support of their national ad program, FurnitureFind.com recently announced signing Gotham as its advertising agency. Gotham's expertise in building e-commerce and consumer brands has been demonstrated with a client list that includes America Online, e-Trade, WebMD, Liz Claiborne, USA Today, and many others. About FurnitureFind.com Since 1996, FurnitureFind.com™ has pioneered and led the furniture e-commerce field with innovations that include free Kid Glove Home Delivery™; Kid Glove Nationwide Service™; exclusive 24/7 live customer support by a team of Certified Home Furnishings Advisors™; easy-to-use Furniture Search Engine™ technology, and a unique Best Value Guarantee. FurnitureFind.com is the co-sponsor with Intel® Corporation of the Better Homes and Gardens Blueprint 2000 Millennium House project; a Looksmart "Best of the Web" site, and member of online consumer organizations Netcheck, Private Eye, Webwatchdog, BBBOnline and VeriSign. FurnitureFind.com is a trademark of HomeOriginals.com Inc., located at http://FurnitureFind.com. e-mail : Info@FurnitureFind.com