Relax the Back To Carry Ecomfort Mattress Under The Private Label, PureFit.

Furniture World Magazine

Anatomic Global, an OEM supplier of memory foam products on the Internet, announced the launch of a national retail program with Relax the Back to bring its Ecomfort Mattress line of premium, environmentally-friendly memory foam mattresses to market. The company has rolled the program out nationwide and its mattresses will be available coast to coast through Relax the Back, which has more than 120 locations across the U.S. and Canada. Anatomic Global president Jeff Scorziell cited the Relax the Back relationship as a key step in rolling out the brand nationwide for Relax the Back and other retailers. “The Relax the Back relationship gives us the opportunity to serve the retailer well in both our key competencies which are our national drop-ship delivery and our superior back support technology,” said Scorziell. Relax the Back will carry Ecomfort Mattress under the private label, PureFit™. The mattress offers health benefits in several ways including a patent pending Neutral Posture Support System to allow the back to relax to its fullest potential. The Ecomfort Mattress collection is earth-friendly, using genuine EcoMemoryFoam™, Anatomic Global’s proprietary, exclusive material. A significant portion of the EcoMemoryFoam formulation is comprised of plant-based product. EcoMemoryFoam™ is also an extreme open-cell memory foam that does not retain heat, addressing the most common consumer complaint; sleeping hot on foam bedding. The product uses less energy to process, conserving energy, and the process is fully contained in a patented zero emissions chamber, dramatically reducing the product’s impact on the environment from its inception. Ecomfort Mattress’ covers contain moisture-wicking bamboo, one of the fastest-growing plants on the planet. Other innovative techniques, such as using pre-consumer recycled materials in the mattress core, and eliminating the need for zippers and other synthetics in the product’s makeup, are setting new environmental standards in the bedding industry. During the shipping process, all Ecomfort Mattress products are “vacuum-compressed” to create a more compact product. This creates savings for the retailers and consumers, it also reduces the company’s carbon footprint by saving up to 80 percent of the petroleum fuels used over the highways. Anatomic Global sets itself apart by raising the bar on the manufacture and supply of “proudly made in the USA” environmentally-friendly mattresses and bedding. The company upholds a 360-degree green manufacturing commitment in three ways – by developing applications for its innovative and sustainable plant-based formulas; by leading the industry with its zero-air emissions manufacturing process; and by applying the most efficient direct-to-store and consumer-direct delivery methods for a reduced carbon footprint. Founded in 1989, Anatomic Global, Inc. fulfills an average of 850,000 orders each year directly with U.S. consumers. Anatomic Global is a fully integrated, EDI capable globally positioned distribution, logistics and fulfillment company that today incorporates the brand development and marketing insight of bedding industry leaders to meet the needs of its customers. In 2008, the company launched the Ecomfort Mattress brand of mattresses featuring its signature, patented EcoMemoryFoam™ extreme open-cell plant-based memory foam. Ecomfort Mattress will continue to roll out to dealers in the U.S. in 2009 and is currently targeting approximately 400 new doors by years end. For more information, visit www.ecomfortmattress.com.