The Furniture Buying Index inched up another point this month to a reading of 59. Although this is another positive move, the Index is still at an extremely low level.
Britt Beemer, Chairman of America’s Research Group, said, “The Index continuing to move slightly in a positive direction is a good sign for furniture retailers.”
“Many furniture retailers had a solid Memorial Day weekend,” Beemer commented. “Let’s hope the numbers reach 70 points by the fall selling season, which is the most important time for furniture retailers” he concluded.
The Furniture Buying Index is compiled each month by America=s Research Group from interviews with 5,000-8,000 consumers across the country. In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index=s mark signifies what percent of the benchmark 80% actually have a particular item in mind.
Britt Beemer is chairman of America=s Research Group, a full-service consumer behavior research company based in Charleston, SC. ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.