Kathy Ireland, a leading brand partner for Shaw in the company’s broadloom and rug divisions, announced the introduction of her fifth book, REAL SOLUTIONS FOR BUSY MOMS: Your Guide to Success and Sanity (Howard Books/ A Division of Simon & Schuster. To promote the book, which discusses the designer’s relationship with her home categories like Shaw flooring, Kathy conducted a nationwide media tour which included major appearances on NBC’s The Today Show, Hannity, FOX & Friends, 700 Club, Mike & Juliet, Extra, Larry King and co-hosting CBS’s The Early Show. Also, Kathy graced the cover of People magazine, including a spread within the publication. The media tour earned over 20 million household impressions.
“Kathy is not only a great brand partner to Shaw, but a strong advocate for the female consumer,” said Reggie Newton, vice president of residential marketing for Shaw. “We are proud to work with her and congratulate Kathy on the success of her fifth book. Best of all, Kathy lives what she communicates. She is a real mom offering Shaw products that provide real solutions—from recyclability to durability- for her consumers.”
During the book’s media tour, Kathy met with key national consumer publications on behalf of Shaw. With her Shaw samples in tow, Kathy communicated the message of quality, performance, style, color, design and sustainability to an audience of editors from leading publications, including Better Homes & Gardens, Family Circle, Ladies Home Journal, Parents, Redbook and Woman’s Day.
“As the Kathy Ireland Worldwide Brand grows, this provides value for Shaw Flooring Network retailers,” said Newton. “The success of Kathy’s book and the consumer impressions she gained from her tour are a win for all of us. From the content of her book, to her numerous media appearances, Kathy integrated her relationship with Shaw into her media tour which is invaluable as the Shaw/Kathy Ireland brand is recalled by the consumer in-store. ”
"I love the opportunity to connect with people and explain the success behind our 10 year partnership with Shaw,” said Kathy Ireland. “Our brand promises fashion, value, quality and safety. Kathy Ireland Home by Shaw delivers powerfully on each and every promise. In fact, Shaw is the foundation of our design programs.”
A fashion CEO, model turned designer for mom, entrepreneur and mother of three, Kathy is called a “best friend to working moms”. In her new book, Kathy provides a roadmap for dealing with tough times by exploring core issues that moms discuss daily, including managing money, establishing a happy home environment, developing a healthy lifestyle, keeping children safe, finding and living their passion, and balancing all of that with their personal needs as a mother. With compassion, encouragement and empathy she offers tools and solutions for moms to face daily challenges.
For more information on Shaw, visit
www.shawfloors.com.
About Kathy Ireland: Kathy Ireland is chief designer and CEO of Kathy Ireland Worldwide (KIWW), whose mission is “…finding solutions for families, especially busy moms.”TM Called “a best friend to working mothers,” UCLA names Kathy one of the top ten advocates for women’s health in America. Kathy balances the responsibilities of building a brand with five Good Housekeeping Seals and what Forbes and the Wall Street Journal report as a 1.4 billion dollar design empire with being a wife, mom and Sunday school teacher whose cornerstone is her Christian faith. Kathy lives in Southern California with her husband, Greg, and their three children.
For more information on the Kathy Ireland Brand, visit
www.kathyireland.com About Shaw: Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floor covering provider with more than $5 billion in annual sales and approximately 28,000 associates. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and cradle to cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit
www.shawfloors.com.