Napier Marketing Group, Inc and Twentieth Century Fox have teamed up to bring furniture retailers the hugely successful Ice Age Franchise to provide them with a fun, engaging and well-timed promotion for the upcoming November and December holiday season.
The promotion will coincide with the upcoming DVD & Blu-ray release of ICE AGE: DAWN OF THE DINOSAURS, which comes out theatrically July 1st, 2009. “With this alliance, we can offer retailers the ability to integrate their promotions with this hugely successful billion dollars plus franchise” said Bill Napier. The success of the first two movies’ was off the charts. Combined they’ve sold over 60,000,000 DVDS.
We’re extremely excited to be part of this franchise and to change the paradigm in furniture marketing with this promotion. Everyone loves it, adults, teens and children, and I believe this will be the largest themed promotion in furniture for 2009. Not since 2004 has this industry experienced such a powerful co-branding
partner for a national promotion.”
We’re very excited to work with Bill Napier at Napier Marketing Group says Joseph Ames, Executive Director, Global Marketing Partnerships, Twentieth Century Fox. The last time our studio teamed up with Bill was when we partnered with Garfield back in 2004. The results were nothing short of extraordinary then and we also believe that this promotion could be just as amazing. We will be supporting the release of the Ice Age DVDs with many engaging promotions across our Fox partners which should help increase the visibility of our Ice Age franchise and this promotion. http://www.iceagemovie.com
The promotion ties in with the DVD release of ICE AGE: DAWN OF THE DINOSAURS. Included with the promotion is Ice Age Themed Gift with Purchase Goodie Bags that include the Ice Age: Dawn of the Dinosaurs DVD. “What a great promotion and it’s timed right: during the early-November and Thanksgiving promotion period” says Napier. “We’re making this promotion ‘market exclusive’, so the first retailer to sign up and commit to the program will have market exclusivity. It’s a great holiday promotion and would be a great ‘Door Buster’ promotion for the Friday after Thanksgiving!” adds Napier. “We have limited quantities, so retailers should make this a priority and reserve their market exclusivity and goodie bags now. Additional promotional elements include: Print Circulars, Direct Mail, In-Store POS, themed television, email marketing and more, which will be managed by Imagine Advertising of Atlanta.
Retailers can purchase these items through NMG’s marketing partner, Imagine Advertising. Imagine Advertising, which has been working with furniture retailers for over 15 years, will handle all the tactical elements; associated print, direct mail, television and more for Napier Marketing Group.
Retailers can go online and reserve their market exclusivity NOW and experience the creative elements Imagine has produced for this blockbuster furniture event at:
http://www.imagineadv.com/icepromo.html
About Twentieth Century Fox Home Entertainment: A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions.
The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About Napier Marketing Group: Napier Marketing Group, Inc. is a full service marketing, advertising and promotion company. Services available to the furniture and retail industry include; Marketing, Promotion, Strategic Planning, Advertising, Full Print, TV & Radio Media, Sales & Product Training, Product Placement, Product Photography and much more.