On Tuesday, Feb. 2 World Market Center Las Vegas announced that it will host its first “Kick Off to Bedding” – an all-star day of activities focused the home furnishings industry’s most profitable sector.
“Kick Off to Bedding 2010” will underscore the winning line-up of new products and collections at February Market, coupled with exclusive networking events and complimentary programs. There’s no better arena than Las Vegas, which is the undisputed market leader for the bedding industry with 75-plus suppliers and brands showing their lines.
“With so many new product introductions planned for February among our mattress producers, we wanted to shine a giant spotlight on our bedding market and create new opportunities to grow business for our customers in 2010,” said Babs Blair, vice president of leasing for World Market Center Las Vegas. “We have a terrific line up of networking and content-focused events that will energize retailers and ensure February Market is the ‘Super-bowl’ of the bedding industry.”
Bedding technology has changed dramatically in recent years and because most homes have at least three beds, retailers find bedding scores sales when it’s part of their merchandise mix.
“Bedding has been a very important category for us, and we have nurtured it right from the start,” Blair said. “The bedding industry is constantly evolving with trends and new products and deserves a place as a recognized category within our Market. Our ‘Kick Off to Bedding 2010’ events allow us to highlight our bedding-rich market in an exciting way.”
The playbook for the day’s events includes the following:
· “The Producers: Power Breakfast” – The day of events will start at 8 a.m. Tuesday, Feb. 2, with a bedding producer roundtable discussion hosted by Furniture/Today. Senior bedding executives will share their perspectives on the industry’s business prospects in the new year and will reveal what their companies will be doing to spark sales.
· “Environmental Claims: What Marketers and Retailers Need to Know --- Terminology, Definitions, Standards and Trends for the Bedding Industry” - sponsored by the Specialty Sleep Association (SSA) on Tuesday, February 2, at 2:00 p.m. in Building C-1350 within the SSA conference area. In conjunction with the release of these findings from a “Green Initiative” consumer survey, the organization will also release a set of definitions and terms based on research conducted over the past nine months. Open to the public, the Mattress/Bedding “Green Initiative” is working to better define common terms being used in the industry to achieve transparency with clear terminology based on consumer and retail sales research.
· “Kick Off to 2010: The Bedding Producers and Players” – World Market Center Las Vegas teams up with its top producers to host a private event that brings the bedding industry’s power players together for networking and insights. Invited guests will enjoy an entertaining address by former New Orleans Saints quarterback, Archie Manning. Manning had an impressive professional football career from 1971 - 1984 that netted him NFL's Most Valuable Player in 1978 and induction into Mississippi's Sports Hall of Fame in 1989. Manning is a father of current Indianapolis Colts starting quarterback Peyton Manning, current New York Giants starting quarterback Eli Manning, and former Ole Miss receiver Cooper Manning. Manning’s on-the-field leadership will present new insights for an industry “playing to win.”
The industry’s largest producers show at World Market Center Las Vegas, including Sealy, Simmons, Serta, Spring Air, Tempur-Pedic, Comfort Solutions, International Bedding, Therapedic, Englander, Restonic, Corsicana, Fashion Bed Group, King Koil among many others.
The Winter 2010 Las Vegas Market is scheduled for February 1-5, 2010 at World Market Center Las Vegas. Attendees can register and reserve discounted rooms online now at www.LasVegasMarket.com.
About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center (LVDC), now open daily to consumers and designers. World Market Center currently hosts Las Vegas MarketTM biannually in February and September – the preeminent total home market. Additionally, making its debut in February 2010, INSPIREDESIGNTM at World Market Center represents a dynamic alternative for manufacturers and companies serving the hospitality design marketplace. In 2010, World Market Center will launch the inaugural Gift + HomeTM show catering to the gift, decorative accessory and seasonal industries. Find us on Facebook and Twitter.
For more information on World Market Center Las Vegas, visit www.LasVegasMarket.com.