WHFA announced that during the Las Vegas Market, on Wednesday February 3 at 4p.m., Stan Richards, founder and principal of The Richards Group, will share innovative, engaging ways retail marketers can use the Internet as a branding channel. He will analyze cutting-edge brands that are harnessing the power of new technologies to make an emotional connection that will propel them into the future.
Never in the history of humankind have people been more bombarded, more saturated and more distracted than they are right now. Changing media has dramatically impacted business everywhere, challenging marketers to rethink how they work. Western Home Furnishings Association and the World Market Center Las Vegas are providing home furnishings professionals the opportunity to listen and learn from one of the top marketing experts in the country.
Richards founded The Richards Group as a freelance practice after graduating from Pratt Institute in New York. Over the next 20 years, it became one of the nation’s premier creative resources. His work has received awards in virtually every major competition, and Richards himself has garnered dozens of honors. He's been ADWEEK's "Top Creative" four times, one of The Wall Street Journal's "Giants of Our Time" and Inc. magazine's "Entrepreneur of the Year." Richards, along with Walter Cronkite, Ted Turner and Bill Moyers, has received the University of Texas' Reddick Award for leadership in communication. In 1999, Stan achieved the highest honor in his field: election to the Art Directors Hall of Fame. Fellow laureates include Walt Disney, Norman Rockwell and Andy Warhol.
Western Home Furnishings Association and the World Market Center Las Vegas have joined forces to bring the complimentary Business Survival Series to the next level. With WHFA’s Academy Series enjoying great success in the Retailer Resource Center, B-1630, it was natural for the organizations to work together to co-brand this series. “We are thrilled to work together on this project. Both staffs have researched the best business speakers and icons to be found and look forward to a very inspiring series,” said Sharron Bradley, WHFA’s Executive Director. “We each bring unique skills to the table and any time we can partner in this industry, we all win.”
For more information on education taking place during the Las Vegas Market, visit www.WHFA.org or www.lasvegasmarket.com.
About the WHFA and NHFA: The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA, representing nearly 1,000 independent home furnishings retailers in more than 2,400 stores in 12 western states.
National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2,800 corporate entities representing 10,000 stores in all 50 states and several foreign countries.
About World Market Center Las Vegas : World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center (LVDC), now open daily to consumers and designers. World Market Center currently hosts Las Vegas MarketTM biannually in February and September – the preeminent total home market. Additionally, making its debut in February 2010, INSPIREDESIGNTM at World Market Center represents a dynamic alternative for manufacturers and companies serving the hospitality design marketplace. In 2010, World Market Center will launch the inaugural Gift + HomeTM show catering to the gift, decorative accessory and seasonal industries.
For more information on World Market Center Las Vegas, visit www.LasVegasMarket.com.