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Mattress Firm Appoints Vice President of Branding

Furniture World Magazine

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Mattress Firm, one of the nation’s leading specialty mattress retailers, announced that Stephen Leggiero has been appointed to the position of vice president of branding.
 
Leggiero will oversee the development of a comprehensive brand strategy that incorporates customer service, efficient and effective marketing/advertising, and a differentiated selling proposition. He will work cross-functionally with department leaders, specifically the vice president of marketing, to provide guidance on consumer touch points that further the brand platform.
 
"Stephen joined Mattress Firm with 25 years of high-level experience in business development, operations and brand and product management," said Steve Stagner, Mattress Firm's president and chief executive officer. "His previous brand management experience with industry leaders such as Proctor & Gamble coupled with his insight into the Mattress Firm culture and business model will aid in the development of a comprehensive brand strategy."
 
Leggiero joined Mattress Firm in 2007 as the vice president of store operations. In this role, Leggiero was responsible for operational leadership for all Mattress Firm locations. In 2009, Leggiero was named regional vice president of Central Texas and oversaw the Houston, Austin and San Antonio markets.
 
Prior to joining Mattress Firm, Leggiero served as vice president/director of salons for JC Penny, vice president of sales for GNC, vice president of operations as well as senior director of marketing for LensCrafters, and brand manager for Proctor & Gamble.
 
Stephen served in the United States Army and achieved the rank of Captain. He earned a bachelor a science in engineering from West Point and a master’s in business management from Central Michigan University.
 
About Mattress Firm: Houston-based Mattress Firm (www.mattressfirm.com) is one of the nation’s premier specialty bedding retailers, offering a broad selection of both traditional and specialty mattresses from leading manufacturers, including Tempur-Pedic, Sleep to Live, Sealy, Simmons, Stearns & Foster and Serta. Founded in 1986, Mattress Firm’s purpose is to improve lives one night at a time. With more than 525 stores across 21 states, Mattress Firm offers consumers the benefit of highly trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.