Home Line Furniture and Twentieth Century Fox Home Entertainment announced that they have teamed up to create MISCHIEF & MAYHEM in the furniture category with the hugely successful Alvin & The Chipmunks: The Squeakquel franchise. Creating a theme around “Rooms That Rock”, retailers will have the opportunity to participate in a fun, engaging and entertaining promotion for the 1st and 2nd quarters of 2010. The “Rooms That Rock” promotion will coincide with the upcoming DVD & Blu-ray release of the hugely successful ALVIN & THE CHIPMUNKS: THE SQUEAKQUEL, March 30, 2010.
“With this alliance, we can offer retailers the ability to integrate their promotions with this hugely successful and entertaining franchise” said Josh Verne, Co-President of Home Line Furniture. “I grew up with Alvin and like most of our customers, everyone loves Alvin (I would say the Alvin & Chipmunks); adults, teens and children” states Verne. “I believe this will be the largest youth-themed promotion in furniture for 2010, and unlike Alvin and his mischievous ways, we’ve teamed with the best marketing partners to make this promotion ‘easy’ for our retailers to participate with. Our industry NEEDS this promotion and the fun messaging it creates to mix up the sometimes redundant messaging we’ve become accustomed to. Who better to support this than us? We’re known to create mischief and mayhem, in a good way, with our go to market furniture model. We just make it easy and that’s what we’ve done with this promotion for our retailers, adds Verne.
The promotion ties in with the Blu-ray and DVD release of ALVIN & THE CHIPMUNKS: THE SQUEAKQUEL, March 30, 2010. Included with the promotion are the newly released DVD’s, an Alvin and the Chipmunks themed Gift with Purchase Goodie Bag that also includes the “Squeakquel” DVD. “What a great promotion and it’s timed right to coincide with our newly designed Youth Bedrooms that we’ve just introduced” says Bret Vernekoff, Co-President of Home Line Furniture. “We’re making this promotion ‘market exclusive’, so the first retailer to sign up and commit to the promotion will have market exclusivity and “Rooms That Rock” specials on our new youth introductions. We haven’t limited the promotion to just the Youth category, adds Vernekoffh. At Home Line we have a lot of new product we’ve introduced that would make any retailer’s floor “Rock”.
“Retailers will want to check out all that we have available for them to advertise this promotion at: http://www.imagineadv.com/homeline” adds Ed Schneider; Vice President of Sales for Home Line. “No one in the industry is bringing fun and engaging promotions to their retailers today except Home Line. This promotion allows our retailers to create fun ‘Door Buster’ promotions around this theme. We have limited quantities, so retailers should make this a priority and reserve their market exclusivity; DVD’s and goodie bags now. Markets are going fast with several markets already sold out” says Schneider.
Additional promotional elements include: Print Circulars, Direct Mail, In-Store POS, themed television, email marketing and more, which will be managed by Imagine Advertising of Atlanta. Retailers can purchase these items through Home Line’s marketing partner, Imagine Advertising. Imagine Advertising, which has been working with furniture retailers for over 15 years, will handle all the tactical elements, associated print, direct mail, television and more from Imagine Advertising & Home Line Furniture. Retailers can go online and reserve their market exclusivity NOW and experience the creative elements that Home Line & Imagine have produced for this blockbuster furniture event at: http://www.imagineadv.com/homeline
About Twentieth Century Fox Home Entertainment: A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and Distribution Company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
About Home Line Furniture: Headquartered in Philadelphia, PA, Home Line Industries strives daily to be the most reliable supplier of home furnishings in the industry. With over 40 years experience, Home Line has evolved from a furniture store, to a wholesale distributor, to an international furniture source that caters to retailers throughout the United States. Home Line boasts over 1 million square feet of state-of-the-art facilities in Philadelphia, Chicago and North Carolina. These facilities encompass warehousing, a case goods assembly plant, and an upholstery manufacturing facility in Asheboro, NC. The company is dedicated to upholding the vision statement to, “Make It Easy”. Customers and business partners alike have experienced Home Line’s commitment to this philosophy with ongoing product development and continuous innovations in services and procedures that are dependable and easy.
For more information contact: http://www.imagineadv.com/homeline