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Furniture Buying Index Up For Fifth Straight Month

Furniture World Magazine

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America's Research Group announced that their Furniture Buying Index rose another two points this month to a reading of 69.  This is the fifth consecutive month the Index has experienced an increase.

Britt Beemer, Chairman of America’s Research Group, said, “The Furniture Buying Index is nearing the all important 70 point level with consumer confidence experiencing a slight improvement.”  “This consumer outlook bodes well for the Furniture Buying Index, although growth has been very slight over the last few months,” he stated. 

“Furniture retailers will need an Index in the 75-85 point range before furniture sales will return,” he concluded.   

The Furniture Buying Index is compiled each month by America's Research Group from interviews with 5,000-8,000 consumers across the country.   In a typical month, 80 percent of the consumers interviewed can name a specific furniture item they intend to buy. The Index's mark signifies what percent of the benchmark 80% actually have a particular item in mind. 

Britt Beemer is chairman of America's Research Group, a full-service consumer behavior research company based in Charleston, SC.  ARG provides research and strategic planning services to leading manufacturers and retailers of consumer goods across North America.