Natuzzi To Show New In-Store Display System In High Point

Furniture World Magazine

Natuzzi Editions, the leading retail brand under the Natuzzi Group brand umbrella, announced that it will show its latest in-store display system for retail partners at the spring High Point Market, in the company’s showroom at 130 W. Commerce Ave. The company will showcase new architectural and visual components that tell the brand story at point of sale. The cohesive display system is fashioned to reflect the latest chapter in the leather upholstery major’s evolution. The Natuzzi Editions product presentation at High Point Market will additionally expand to 20,000 square feet, filling two showroom floors and includes modular sectional groups that offer home theatre configurations. Innovative features are a built-in speaker system and an optional component with cup holders and personal refrigerated cooler. Natuzzi Editions is the most widely distributed and sold group of products among the company’s three brands (Natuzzi Italy and Italsofa). In High Point, the upholstery collection of sofas and armchairs in leather and fabric is designed for every style: traditional, transitional, casual and modern. Motion upholstered products and sleeper sofas are additionally offered. Also set to debut this Market is Velora, a high performing microfiber exclusive to Natuzzi. Velvet-like in its appearance, the fabric cover is extremely durable and easy to care for as well as to clean. Testing results include 70,000 Martindale cycles and Xenon colorfastness. It is expected to last at least 15 years and is cleanable with a solution of water and mild soap. Ideal for families with young children or pets, as well as for entertaining, Velora is available in a liveable palette of colours. About Natuzzi Editions: Natuzzi Editions is the B2B brand of Natuzzi Group, combining detail in design and Italian flair for everyday living. Offering styles for every taste, from transitional to casual, living to entertaining, Natuzzi Editions delivers value in the leather and fabric upholstered furniture cate