Natura Adds the To Its Naturlatex Mattress Line

Furniture World Magazine

Known for being a leader in specialty bedding and mattresses, Natura’s product line of innovative sleep solutions continues to grow. The company’s attention to detail is not going unnoticed at this year’s High Point Market with the introduction of their new Naturlatex CROWN mattress. Rather than conforming to the market, Ralph Rossdeutscher, president of Natura World Inc., includes products and materials that are guided by the demand of customers. "There are many trends in the mattress and bedding industry, gimmicks, flashy features, which at Natura our driving force is focused on offering solutions to common sleep inhibitors: overheating, tossing and turning, back pain and stiff muscles." Through creatively utilizing the natural qualities of wool in their bedding products, Natura can boast having solutions to sleep inhibitors. Their products reduce tossing and turning by over 50%, naturally regulate the temperature of each person for an individually ideal sleeping environment, and naturally maintains a dry and healthy sleeping surface. Customers will feel the difference almost overnight when they are able to breathe easier on a surface that repels dust mites and prevents the buildup of molds and mildews. Imagine a mattress that takes care of your health! Natura will be featuring a new product at this year’s International Home Furnishings Market in High Point, introducing a new latex mattress in their Naturlatex line – with a name like the CROWN mattress, you can just imagine the luxurious feel and royal comfort this mattress provides. The Naturlatex CROWN mattress, featuring a solid Talalay Latex core, that proves to have higher resilience than standard latex or foam, and allows for breathability of your mattress for a superior night’s sleep. Promising incredible comfort and a remarkably restful and rejuvenating sleep, the Naturlatex CROWN mattress conforms perfectly to the specific contours of the body, buffering pressure points and responding to any movement, instantly, without ever taking a body set so it never requires being flipped or turned. Natura is the only company that has a unique topper that crowns the already comfortable solid core latex mattress with a mattress topper that maximizes comfort like no other. This unique topper is breathable, and clinically proven to reduce tossing and turning by over 50%. Finally, there is a mattress whose natural ventilation distributes your body heat so that you will never feel overheated in warmer weather, likewise, in colder climates, the Naturlatex CROWN creates the perfect insulator to keep you cozy and at the perfect temperature all night long. The perfect combination of proper support that keeps the spine in its natural alignment, and plush softness for enhanced comfort, it’s the best of both worlds for perfect sleep. "Long Live the King" – the high quality Talalay latex used in the Naturlatex CROWN is proven to be more resilient than standard latex. The incredible comfort your customers feel from that first night’s sleep on Natura’s CROWN mattress will last for years on end, never having to be flipped or turned. With Natura sleep systems, the unprecedented comfort will allow you to offer your customers the rejuvenation often associated with sleeping in, without having to take the time to do it during the week – It is like having an extra hour of free sleep each morning. Visit Natura’s new permanent show room 274 in Market Square, and feel what it’s like to sleep like royalty on the Naturlatex CROWN mattress – you will feel the ideal sleep system your customers have been asking for. For more information contact: wendy@naturaworld.com