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Hooker Furniture Creates Online Community for Home and Design

Furniture World Magazine

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Hooker Furniture announced that it has created an online community to educate and inspire furniture shoppers, retailers and designers about home improvement, decorating ideas, design trends and product information. The online community includes two blogs, a Facebook fan page and a dedicated channel on YouTube.

"The unprecedented growth of social media has provided a compelling platform to develop relationships and connections with all those who touch our brand," said Bruce Cohenour, president of Hooker Furniture Casegoods, one of the nation’s top 10 publicly traded furniture companies. "Through rich, multimedia content focused on the home, we see this as a way to add value, bring our products to life and increase engagement with our brand." Hooker Furniture, known for home entertainment center furniture, executive home office furniture, bedroom furniture collections and dining room collections, also owns leather seating specialist Bradington-Young and custom chair specialist Sam Moore.

"Helping people enjoy their homes, decorating and furniture shopping more gives us a new way  to fulfill our mission to enrich the lives of the people we touch," said Kim Shaver, vice president-marketing communications. "We want to be an educational and idea resource for furniture shoppers, purchasers, retailers, retail associates and designers."

Hooker Furniture’s social media venues include:

  • A Facebook fan page at http://www.facebook.com/HookerFurniture. The company posts regularly about new product information, decorating tips, trends, sales and up to the minute company and employee news. The messages include photos, videos and hyperlinks.

  • "Experience Your Home" blog at http://blog.hookerfurniture.com provides ideas and insights to help people enjoy their homes more, including decorating tips, design trends and information about understanding product quality. Guest bloggers include home and furniture-related editors, authors and designers.

  • Envision the Possibilities of Your First Home" blog at http://www.envisionfurniture.com/blog follows a young married couple’s journey as they decorate and renovate their first house with the help of an interior designer.

YouTube A dedicated YouTube channel at http://www.youtube.com/hookerfurniture1924/ features a library over 60 product demonstration videos, with spokespersons from the company telling the story and features and benefits of collections and furniture pieces.