Industry veteran, Steve Eisler, has joined casegoods manufacturer C F Oakton as vice president of sales and marketing.
Prior to joining C F Oakton, Eisler was vice president of sales and marketing with Classic Home. Eisler has been working in the furniture industry for over 30 years. He has held many different positions in the industry including sales representative, retailer, factory owner & sales and marketing executive with companies such as Armstrong, Thomasville & DMI/Wynwood.
“Steve’s extensive experience in the furniture industry will prove invaluable. I look forward to the ideas, contacts and knowledge he will bring to our company,” said Jonathan Fu, president and founder of C F Oakton.
Eisler will report to Fu and have the main responsibility to grow and manage C F Oakton’s sales team. His goal is to assemble a dedicated sales team that can take the CFO product to the best retailers in the country—effectively creating a recognized brand consumers ask for by name. Fu’s focus will be to continue overseeing factory operations in Asia. He and his family moved to Shanghai, China in March of this year.
“The opportunity to work with Jonathan was several years in the making and I would not allow several more years to pass before joining CFO,” admitted Eisler.
ABOUT C F OAKTON: C F Oakton started as the residential division of C F Kent, an established manufacturer of high-end contract custom case goods. With quality ingrained in our organization, C F Oakton’s mission is to create fashion functional furniture that improves dynamic life and societal patterns. C F Oakton’s unique collections offer a range of fashion, from the sleek Art Deco styling of the Mureno Collection to the ultra chic Elia Collection. C F Oakton continues to ensure that behind every collection there is unsurpassed style and value. For more information about C F Oakton, please visit www.cfoakton.com.