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Bush Furniture Announces Exclusive Licensing Agreement with kathy ireland Worldwide

Furniture World Magazine

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Bush Furniture, a leading global manufacturer of smart furniture solutions for the home and office, announced at Las Vegas Market this week that kathy ireland Worldwide® (kiWW®) – the design and marketing company founded by CEO and Chief Designer Kathy Ireland – has signed an exclusive licensing agreement with Bush Furniture to launch new lines of ready-to-assemble office furnishing solutions. The agreement also will include designs for the home.
 
“We’re very excited to have the opportunity to work with Kathy Ireland and her team in an effort to design and build affordable, stylish and responsible furnishing solutions for both office and home,” said Jim Sherbert.  “We believe this partnership represents a significant opportunity to bring to market a smart and relevant portfolio of products for today’s business professional and home executive; and we are fortunate to build this on the business and design leadership and strong brand following of Kathy Ireland and kiWW.”
 
Bush and kiWW® will develop unique lines of office products, including entertainment, organization, storage and home furnishings. The designs will be marketed as “kathy ireland Office® by Bush Furniture” and “kathy ireland Home® by Bush Furniture” and will be distributed globally and available at retailers across the country, as well as online, beginning as early as Summer 2011.
 
”This launch of kathy ireland Office® by Bush Furniture is a wonderful moment in our journey to serve business owners, families and busy moms. Bush Furniture is a world class leader in this industry. It’s a great honor to partner with this team to make our vision of ‘“…finding solutions for people in business”’ a reality. kathy ireland Home® by Bush Furniture will give our customers new and exciting designs, as well,” said Kathy Ireland.
 
Bush and kiWW will begin collaborating immediately to produce designs for the new furniture line, which will focus on a comprehensive assortment of stylish, affordable ready-to-assemble pieces appropriate for almost any office and room of the home. The new lines will be developed for the needs of business owners and busy moms with a streamlined shopping experience and convenient delivery options.
 
Bush Furniture provides safe, affordable furnishings for the home with a focus on the entertainment and small office/home office (SOHO) categories. Products in the Bush Furniture division encompass both office and home entertainment furniture and are intended to fit any budget, space and style without sacrificing quality. At Las Vegas Market, Bush Furniture is introducing Office Connect by Bush Furniture, a new line of office furniture solutions designed for today’s serious, full-time professional. In addition, Bush will unveil four new products as part of my|space®, a unique line of furniture designed for those who want attractive furnishings, but may be challenged by smaller living spaces and budgets.
 
About Bush Industries, Inc.: Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.
 
About kathy ireland Worldwide®: kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded by Life Style Designer Kathy Ireland who is the company's CEO and Chief Designer. The kathy ireland® brand launched in 1993 with its mission statement of "…finding solutions for families, especially busy moms."™ Today, the mission has expanded to “…finding solutions for people in business™ and “…finding solutions for people in love.” ™
 
kiWW® turns to design experts in many areas. kiWW® Brand Solutions include Acafe by Chef Andre which addresses cooking and entertaining and Jardin… J du J by award winning, Landscape Designer, Nicholas Walker which speaks to outdoor living and brings the outdoors in. kathy ireland Worldwide® designs and markets over 15,000 skus and are sold in 28 countries
 
Forbes Magazine reports that kiWW® is a "design empire which grosses over one billion dollars annually in retail sales." kiWW® products include flooring, rugs, furniture, lighting, decorative accessories, window coverings, candles, bedding, mattresses, jewelry, fresh cut flowers, and apparel.
 
License Global magazine names kiWW®, as the 28th most powerful brand in the Licensing Industry. This is the highest ranking of any designer among the 125 brands surveyed.