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Natuzzi Editions To Introduce Branded Retail Footprint Display In High Point

Furniture World Magazine

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Natuzzi Group announced that its  Natuzzi Editions brand has bolstered its complete retail gallery program for dealers with new consumer communication tools, on display during this month’s High Point Market. The complete, 3,000 square foot branded retail footprint will be assembled for the first time in the company’s showroom, 130 W. Commerce Ave., Oct. 16-20.
 
The enhanced gallery concept allows dealers to communicate the unique value proposition of Natuzzi Editions upholstery products on the retail floor, summarized by the brand’s new tagline, “Italian Design for American Living.”
 
“Throughout North America, the Natuzzi Editions consumer relates to our heritage of Italian design,” said Joe Mussallem, president, Natuzzi Americas. “Our research shows that this consumer also expects to get value for their furniture purchase, and we can start that conversation in the store by letting them know what our brand stands for.”
 
Several new point of sale vehicles will be proposed to dealers. Beautifully photographed images flank communications towers, built to highlight key brand messages, including innovation in motion seating, natural and protected leather benefits, high performance Velora fabric options, environmental responsibility and the Natuzzi Editions brand story. Each tower comes with its own takeaway brochure and shoppers with smartphones can additionally view 45-second informational video spots, using the Microsoft tag reader.
 
A specially designed leather display wall is devoted to natural and protected leather options featuring samples of each.
 
“Every part of the Natuzzi Editions retail gallery has been designed to support our dealers by empowering shoppers to buy our products,” added Mussallem. “We give them the information and tools needed to select the products that are right for them.”
 
At each gallery presentation’s core are: branded scrim panels made from lightweight material, high-wear flooring, flexible lighting, and permanent area rugs. The Natuzzi Editions library-inspired visual theme was unveiled at the spring High Point Market.     
 
Gallery footprints and product configurations are negotiable. Dealers should contact their representatives for additional information.
 
Natuzzi Group is the brand umbrella for three distinct brands: Natuzzi Italy, Natuzzi Editions and Italsofa.
 
ABOUT NATUZZI: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture and is Italy's largest furniture manufacturer. Natuzzi Group exports its innovative high-quality sofas and armchairs to 130 markets on five continents. Natuzzi consistently demonstrates leadership with cutting-edge design and advanced, vertically integrated manufacturing operations. In the Americas, Natuzzi Group is represented by three distinct brands: Natuzzi Italy, Natuzzi Editions and Italsofa. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001 certified. www.natuzzi.com