Homepage of newly designed site
AP Industries, the Canadian manufacturer of high quality bedroom furniture, announced a complete website re-design, intended to increase the site's efficiency and the company’s brand awareness.
"The new look is a direct reflection of where AP is moving as a company and much more user friendly. Consumers and retailers will love it," noted Olivier Van Houtte - Marketing and Communication coordinator for AP Industies.
The new APIndustries.com is divided in 3 distinctive consumer categories: adult, youth, and baby, with each age range is separated into lifestyle categories of Traditional, Transitional, Contemporary. This is a direct reflection of AP.s marketing strategy that targets a broad range of consumers of bedroom furniture.
Also added, is a buying guide that will help consumers focus on the important factors to consider when they are planning to buy new bedroom furniture for themselves or their children.
A new dealer locator will be added in the coming weeks to direct consumers to AP’s retail partners. This will also be tied into a gallery program scheduled to be launched in 2011.
“AP is taking steps every day to better its brand recognition, its overall partnership with retailers, and taking this step with the website also let us better our brand with the consumer. The website we hope will become the main funnel for a direct connection between consumer and our Preferred Partners,” said Ken Loh II, VP of Sales.
About AP Industries: AP Industries is a Canadian manufacturer of high quality bedroom furniture made of birch and birch veneer for all ages, from baby to adult. With over 45 000 different possibilities within more than 20 collections, large finish and handle options, AP Industries has an answer to every need.