Milliken’s Area Rug “Color Runner” Display Provides Retailers A Space Savy Solution With 2,000 Skus

Furniture World Magazine

Milliken Rugs unveiled its latest space saving solution by introducing a new Area Rug “Color Runner” Display, which addresses the restrictive height and space issues for area rugs in retail showrooms. The Area Rug “Color Runner” Display showcases 40 of Milliken’s patented color runners featuring up to five available color variations, a POP rug tag with color images of each design and ten different size images of each design for a total of 2,000 SKUs. The runners are displayed on 20 arms and the total height is less than the 8 ft. many dealer showrooms require. This new merchandising system allows the smaller-sized and new retailers to showcase 2,000 area rug options in a 4'x5' space. The Area Rug “Color Runner” Display is especially suited for retailers who have not introduced rugs, because they have limited floor space, or because traditional rug racks do not fit the height restrictions of their showrooms,” said Robby Burch, product manager for Milliken Rugs. “We want to help them get into the rug business.” The Area Rug “Color Runner” Display stands 25” wide x 52” long x 7’ 10” tall and features a collection of 40 rugs from Milliken’s Signature™ and Innovations™ collections with the option to receive a pre-selected package of rugs or pick and choose. The ten size options include five rectangles, one runner, one square, one round and two ovals. All sizes are ready to ship to the customer in less than seven days. To receive more information and sign up for the new program, retailers may contact their local Milliken sales rep at 1-800-241-8666. A leading international textile and chemical firm, Milliken & Company is one of the world’s largest privately held companies. Headquartered in Spartanburg, S.C., the company’s more than 16,000 associates work at more than 60 manufacturing facilities worldwide to produce high quality textile and chemical products. Milliken’s facility in LaGrange, Ga., houses the company’s floor covering operations. Milliken Rugs web site is located at www.carpet-rugs.com.