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Furniture Retailer American Signature, Inc. To Debut Collection at 90th Miss America Pageant

Furniture World Magazine

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Through their partnership with the Miss America Organization, American Signature announced that it is venturing into two new places the company has never been: nationwide advertising and national product placement while attending the 90th Miss America Pageant.
 
“We are excited to be a part of the 90th Miss America Pageant,” said American Signature COO Jonathan Schottenstein. “Through this opportunity, we are set up in the pageant venue for three days debuting our Miss America Youth Collection. We are also just overall supporting the pageant, past and future winners and all the successes that this great organization represents.”
 
The Miss America pageant is a weeklong event for the contestants that culminates with the crowning of the 2011 Miss America on Saturday, January 15 at the Planet Hollywood Resort & Casino in Las Vegas.
 
With the pageant returning to ABC, American Signature will have a commercial airing nationally during the show. This is American Signature’s first national airing of a commercial and it will feature the Miss America Youth Collection with a lighthearted look at a young boy searching his sister’s room for Miss America.
 
In addition, American Signature along with the Miss America Organization will be honoring the former Miss Americas and families of fallen soldiers at a special breakfast on Saturday morning. The breakfast is to acknowledge and recognize all of the platforms of the former Miss Americas and provide those who have worked diligently to support the men and women of the United States Military with a way to thank the families of fallen soldiers through an honorarium celebration.
 
American Signature has also chosen to donate a vanity from the Miss America Youth Collection to be auctioned at the Decade of Dreams Gala held the evening prior to the pageant. The vanity will be autographed by all the former Miss Americas present at the pageant and is expected to be a highly coveted item at the auction. The Miss America Organization is one of the world’s largest scholarship providers and the auction, among other fundraisers, provides support towards the $45 million in cash and scholarship assistance provided each year by the organization. The Miss America Organization is founded on Service, Style, Scholarship and Success – represented by the four points on Miss America’s crown.
 
The Miss America Pageant is scheduled for Saturday, January 15 at 9 p.m. EST on ABC.
 
Based in Columbus, Ohio, American Signature Inc. is one of the country’s largest furniture retailers with more than 125 stores in operation under the American Signature Furniture and Value City Furniture brands. Ranked repeatedly among the top 10 in Furniture Today's list of Top 100 Furniture Retailers, American Signature has provided affordable, high-quality furnishings with outstanding customer service and an unbeatable selection for more than 60 years.