New Gallery at C.S. Wo & Sons
Human Touch®, a market leader in the area of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, announced the debut of two Wellness Studios in Aiea and Honolulu Hawaii. This new retail gallery program, the company says, is designed to boost sales and profitability for its complete line of Perfect Chair® Recliners. Human Touch® Perfect Chairs® are elegantly designed relaxation chairs, incorporating zero-gravity engineering, to relieve soreness, pain and fatigue caused by earth’s constant gravitational pull on the body.
C.S. Wo & Sons HomeWorld stores recently opened Human Touch® Wellness Studios in two different store locations on Oahu in Honolulu in the Pealridge area of Aiea. Each 200 sq ft Wellness Studio is a complete collection of Human Touch® Perfect Chairs®, accessories and point of sale materials.
The program also includes comprehensive marketing, training, and sales support for participating retailers provided by Human Touch’s dedicated sales team. This gallery equips retailers with a fully integrated display package allowing them to create an enticing and interactive environment where the Human Touch® story can be told, strengthening brand awareness and the consumer’s decision to buy.
The first 30 days have been awe-inspiring for HomeWorld as they sold more than double the average over any other Human Touch® Wellness Studio. “The sales team at HomeWorld is excited about the available options from Human Touch® like multiple colors, wood finishes, the ergonomic comfort, seating and zero gravity capability.” says Billy CurtrightDirector of Sales, Furniture and Specialty Sleep. “They also enjoy the reaction of the consumer when they experience the zero gravity position of the chair.” Curtright trains the sales team on educating consumers on the wellness benefits of zero gravity, the use of the chair, other health benefits, and about promotions throughout the year and how the customer can take advantage of them.
HomeWorld has been around since 1994 and touts the largest collection of Italian leather in Hawaii. Human Touch® was drawn to HomeWorld because the stores are constantly updating its collections by bringing in new furniture designs to the showrooms. Customers can also find fresh and impressive furniture designs and accessories from new manufacturers from around the world.
The sales force at HomeWorld is accustomed to selling a higher-end product with many features and benefits like Human Touch® Perfect Chairs®. The demographic in Hawaii is perfect for Human Touch® as the necessity of health, wellness, comfort, and relaxation are embraced, if not demanded. Human Touch® has been making people feel better™ for more than 30 years by developing state-of-the-art massage and wellness products, as well as by providing valuable consumer education about the substantial health and wellness benefits of regular massage therapy, relaxation and proper posture.
HomeWorld began advertising the Grand Opening of the Human Touch® Wellness Studios with newspaper advertisements in the local paper, and will also start to advertise the new Picture Perfect Promotion where customers receive a free 32” Vizio flat screen TV free with the purchase of any two Perfect Chair® Recliners
from January 14 through March 31, 2011.
The HomeWorld stores are located on Oahu in Honolulu at 702 South Beretania Street and in the Pealridge area of Aiea at 98-107 Kamehameha Highway. Visit them at: www.HomeWorld.comTo learn more about Human Touch® Wellness Studios, please contact: Billy Curtright, Director of Sales, Furniture and Specialty Sleep at: (251) 753-0191.
About Human Touch®: In pushing the boundaries of its traditional massage chairs and wellness products through advanced proprietary technology and innovation, Human Touch® is focused on infusing health and wellness into everyday lives through high-quality, design-oriented and award-winning massage chairs, Zero-Gravity Perfect Chair® Recliners and other wellness products and solutions. Stress relief, increased range of motion, pain relief, improved circulation and increased immunity are just some of the valuable health benefits associated with regular massage therapy. Human Touch® products are available at back care specialty stores, fine furniture stores across the country, through international retailers and distributors in more than 40 countries, as well as online at www.humantouch.com.