To help its dealer base increase in-store traffic and boost upholstery sales, Massoud announced that it will launch a new program during the April 2011 High Point Market that offers expedited delivery and special pricing on a select group of fabric and frame options. Titled “Simple Choices,” the new program is the first in a series of dealer promotions built around the upholstery manufacturer’s 2011 marketing focus, “Building Furniture That Builds Your Business.”
Through the Simple Choices program, current Massoud dealers will be able to offer customers “25 days to your door” delivery on a selection of 60-plus frames in a choice of 140 fabrics –including sofas designed to retail for $1999 to $2499. As part of the promotion, participating dealers will also commit to additional floor display space to showcase some of the designs included in the Simple Choices selection.
“To our way of thinking, the retailer, not the manufacturer, is the brand when it comes to home furnishings,” says Chuck Massoud, CEO, Massoud. “So we’re always looking for business solutions that can help our retailers differentiate themselves and truly stand out from the competition. With Simple Choices, we’re bringing fresh looks, fashion forward fabrics and versatile frame options together with unrivaled ship times and pricing that promise to generate attention and sales.
Bringing together some of Massoud’s best-selling frame designs, the Simple Choices program includes an array of styles ranging from traditional to transitional, casual to formal. Fabric choices run the gamut from solids to jacquards to patterns in a host of trend-focused colors, textures and tones.
“In today’s challenging economic climate, we want to be sure we’re doing everything possible to help our retail partners maximize the sales potential of our line,” adds Tom Skipper, president, Massoud. “Ongoing additions of striking designs, fashion forward fabrics and versatile styles help our customers rise above the vast ‘sea of sameness’ that defines much of the upholstery industry’s offerings today. And, new programs like Simple Choices put the spotlight on the very elements of the line that give retailers a competitive edge."
To learn more about the Massoud Simple Choices program, retailers should visit the company’s High Point showroom, 310 North Hamilton, Space 104 or call 800.762.2797.
Editor’s Note: Pieces shown are among the many designs and fabric options included in the Simple Choices Program. The chair design (style SCR3-CB6) offers a warm room accent with the blue, bronze, brown and green tones that comprise the cotton print “Calder Chocolate” pattern. Measuring L 37” x D 38” x H 38”, this piece has a suggested Simple Choices retail price of $1199. The sofa (style SCS1-EK4) offers a wonderful transitional style option. Measuring L 84” x D 38” x H 38, this design is shown in “Spare Lipstick,” which features rust striping against a beige base. Suggested Simple Choices retail pricing -- $2199.
ABOUT MASSOUD - Established in 1963, Dallas-based, family-owned upholstery manufacturer Massoud has built a solid reputation during its 47-plus year history by offering top quality designs, exceptional value, quick delivery and dependable service. With virtually unlimited customization options, the line includes a wide range of sofa, loveseat, chair, bench and other frames, 1300+fabrics in fresh patterns, dramatic colors and textures, a tremendous selection of luxurious leathers and hundreds of design details. Virtually any Massoud fabric, leather, frame, trim or finish can be combined to create a personalized, one-of-a-kind design statement. www.massoudfurniture.com | 800.762.2797.