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LEDA debuts a fresh Attention Getter at High Point Market

Furniture World Magazine

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fresh table and chair from Leda

Domestic Canadian casegoods manufacturer Leda Furniture announced the introduction of "fresh", an updated, new approach to a lifestyle collection, featuring correlated, but not necessarily matched, pieces of bedroom and dining furniture.
 
This new group that will be shown at the High Point market features Zebrano veneers with complementing paint trim colors of silver, black and pink - yes pink - as well as a warm Amaretto and a deep Mahagony wood finish, with most pieces allow for a mixing of woods and finish selections on this small home, condo-scaled collection.

“You always hear the furniture industry described as a fashion industry, yet whenever there is a new collection introduction it’s always in some shade of the safe brown and beige tones”, states Marco L Confalone, president of Leda Furniture.  “It doesn’t matter what name you give the finish, it’s still brown.  We wanted to showcase something fresh as part of our new introduction, hence the inclusion of the ‘pink & black’ bed option.”

Pink & black? On Furniture? “Why does furniture always have to be brown?” asks Confalone. “It’s a fresh-minded consumer group out there, regardless of age, so we decided to go all out with an attention getting bed combo,” adds Confalone.  The bed features storage rails and is available with either a veneer or upholstered headboard. 

fresh also highlights a brand new dining table top design, not round nor rectangle, but a 3 sided oval, accented by black or silver metal legs. 
 
“We wanted to give retailers and consumers some fresh new opportunities for their furniture buying experience.  Giving options is the way to do it. This allows consumers to customize their furniture selection. We feel this will translate well with the consumer, after all, it is their home, they should be able to chose the furniture they want in it", said Confalone.  Leda Furniture will debut fresh in High Point, H-1112, IHFC Building.